# Gravity Global

> Gravity Global is a London-headquartered independent marketing consultancy built for B2B and other complex markets. It combines brand strategy, research, creative, media, PR, digital experience, social and AI in one global agency, using its proprietary Fame, Admiration and Belief model to connect attention with demand. Its signature proof is Embraer's Profit Hunter platform, which turned an alphanumeric aircraft into a painted predator and, according to the agency, helped generate $15.3 billion in orders.

- **Founded:** 2009
- **Headquarters:** London, United Kingdom
- **Founders:** Mark Lethbridge (Co-founder and Executive Chairman), Paul Anderson (Co-founder and Global Executive Creative Director), Sean Feast (Co-founder)
- **Products:** F.A.B. Market Performance Model, Brand Strategy, Intel and Go-to-Market, Media, Creative and Content, Digital Experience
- **Notable:** The Embraer Profit Hunter platform generated $15.3 billion in orders within 12 months, according to Gravity Global, and has won more than 400 awards., Gravity reported 498 awards in 2023, up from 406 in 2022, 164 in 2021 and 64 in 2020., Revenue grew from £29 million to £55 million in the 12 months described in its 2024 MUSE Awards entry, alongside 30% EBITDA growth.

## Products & services

- **F.A.B. Market Performance Model** — A proprietary diagnostic that combines digital ecosystem and target-audience data to benchmark Fame, Admiration and Belief against competitors and identify attention drivers.
- **Brand Strategy** — Discovery, positioning, messaging, brand architecture, naming, identity and experience design for organizations navigating change or complex categories.
- **Intel and Go-to-Market** — Qualitative and quantitative research, audience insight, segmentation, customer journey work and launch planning.
- **Media, Creative and Content** — Media strategy, planning and buying, paid search and social, programmatic, analytics, campaigns, film, design and content production.
- **Digital Experience** — Website design and development, UX optimization, SEO, CRM implementation, conversion testing, hosting and maintenance.
- **Public Relations and Social Media** — Always-on reputation, earned media, organic and paid social, community management and content strategy.
- **AI Services** — Custom brand and audience GPTs, AI search optimization, automated quality assurance and personalization connected to enterprise workflows.

## Achievements

- The Embraer Profit Hunter platform generated $15.3 billion in orders within 12 months, according to Gravity Global, and has won more than 400 awards.
- Gravity reported 498 awards in 2023, up from 406 in 2022, 164 in 2021 and 64 in 2020.
- Revenue grew from £29 million to £55 million in the 12 months described in its 2024 MUSE Awards entry, alongside 30% EBITDA growth.
- Named Global B2B Agency of the Year at the 2025 B2B Marketing Awards.
- Won B2B Agency of the Year and Creative/Design Agency of the Year at the 2025 Global Agency Awards.
- The 2023 9thWonder acquisition increased the company by 40% and brought the group to more than 500 specialists across 14 locations.
- The agency says Airbus achieved a 10% lift in global brand awareness and beat its commercial aircraft order target by 400% through its program.
- Payoneer work was credited with a 273% increase in leads and 59,000 incremental registrations.

## Latest updates

- **2026-07** — Published a demand-generation framework centered on precision, orchestration and throughput, reflecting Gravity's growing emphasis on account-based marketing and connected revenue programs.
- **2026-01** — At 100 days as CEO, Jose Lozano called 2026 the 'year of destination' and emphasized employee training, office-led community initiatives, AI adoption and completing the agency's transformation work.
- **2025-10** — Jose Lozano became CEO; founder Mark Lethbridge moved to executive chairman as part of a planned leadership transition.
- **2025-08** — Acquired performance media agency Marketing Doctor, following the acquisition of LEE Branding and the launch of the Gravity One division for millennial and Gen Z audiences.
- **2025-07** — Hungry Howie's appointed Gravity Global agency of record under a three-year agreement covering strategy, creative, social, content and media.
- **2025** — Gravity Global won Global B2B Agency of the Year at the B2B Marketing Awards and B2B Agency of the Year at the Global Agency Awards.

## Links

- Website: https://www.gravityglobal.com
- LinkedIn: https://www.linkedin.com/company/gravityglobal
- Twitter/X: https://x.com/Gravity__Global
- Instagram: https://www.instagram.com/gravity.global/
- Facebook: https://www.facebook.com/gravitygloballtd

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Profile page: https://yespress.io/gravity-global
Published by YesPress — https://yespress.io
Last updated: 2026-09-24