# Grasslands: A Journalism-Minded Agency®

> Grasslands is a Denver-based, Indigenous-owned public relations and marketing agency founded by former Denver Post cannabis editor Ricardo Baca. It applies newsroom habits - sharp story judgment, source respect, deadlines and contextual accuracy - to earned media, thought leadership, content and full-funnel marketing for Colorado organizations and regulated or trust-sensitive sectors including cannabis, psychedelics, wellness, natural products and CPG.

- **Founded:** 2016
- **Headquarters:** Denver, United States
- **Founders:** Ricardo Baca (Founder & CEO)
- **Products:** Public relations, Executive thought leadership, Content and brand marketing, Performance marketing, Internal communications and culture strategy
- **Notable:** Won a 2021 Bronze Clio Cannabis Award in Public Relations for a launch campaign., Named PR Agency of the Year at the Emjays in two consecutive years, according to Grasslands., Received a 2020 Denver Business Journal Small Business Award.

## Products & services

- **Public relations** — PR strategy, proactive pitching, media relations, news releases, newsjacking, media training, crisis communications and elevated tactics.
- **Executive thought leadership** — Op-eds, contributed columns, awards programs, speaking engagements and executive positioning.
- **Content and brand marketing** — Brand positioning, message maps, copywriting, blogging, social media, email, website and sales-enablement content.
- **Performance marketing** — Search, display, paid social and programmatic campaigns connected to funnel strategy, testing and reporting.
- **Internal communications and culture strategy** — Culture audits, leadership messaging, scalable playbooks, training and activation support.

## Achievements

- Won a 2021 Bronze Clio Cannabis Award in Public Relations for a launch campaign.
- Named PR Agency of the Year at the Emjays in two consecutive years, according to Grasslands.
- Received a 2020 Denver Business Journal Small Business Award.
- Received 2023 MarCom Gold and Platinum awards, including recognition for work with the United States Cannabis Council.
- Named a Leading Cannabis Employer in 2021 and 2022 by mg Magazine and a Top 20 Cannabis Company to Work For in 2021 by Vangst, according to the agency.
- Founder Ricardo Baca was named a 2023 Denver Business Journal Most Admired CEO.

## Latest updates

- **2026-09** — Grasslands promoted an executive Supperclub tied to the Portugal Medical Cannabis conference in Lisbon, extending its relationship-led event model internationally.
- **2026-07** — Ricardo Baca described the agency's expansion from PR, content and thought leadership into a more integrated full-funnel model, and discussed restructuring after four clients affected by tariffs left in one week.
- **2025-03** — Grasslands published an expanded set of case studies across Colorado organizations, cannabis brands, professional services and technology.
- **2025-01** — The agency highlighted newer natural-products and CPG practice areas alongside its established cannabis and psychedelics work.

## Links

- Website: https://www.mygrasslands.com
- LinkedIn: https://www.linkedin.com/company/grasslandsagency
- Twitter/X: https://twitter.com/grasslandsaf
- Instagram: https://www.instagram.com/grasslandsagency/
- Facebook: https://www.facebook.com/grasslandsagency

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Profile page: https://yespress.io/grasslands-a-journalism-minded-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-21