# GraphDive

> GraphDive was a Menlo Park B2B analytics startup that turned opt-in Facebook Connect data into inferred interests, demographics, customer segments, recommendations, and lookalike ad targeting. Founded by Shahram Seyedin-Noor and Sina Sohangir in 2011, it raised about $3 million in publicly reported funding, served customers including Walmart and Lyft, and was acquired by Sociable Labs in 2014. Its brief run offers an unusually candid lesson in enterprise software: sophisticated models still need battle-tested features, partners that create measurable value, and prices that teach customers to take the product seriously.

- **Founded:** 2011
- **Headquarters:** Menlo Park, United States
- **Founders:** Shahram Seyedin-Noor (Co-founder and CEO), Sina Sohangir (Co-founder and CTO)
- **Products:** Social API, Audience Segmentation, Personalized Recommendations, Lookalike Facebook Advertising
- **Notable:** Reached more than 10,000 daily API calls by late 2013., Reported 10x growth in daily API usage over three months in 2013., Won publicly named customers including Walmart and Lyft.

## Products & services

- **Social API** — An invite-only API that converted opt-in social-login data into a ranked interest graph, inferred demographics and signals businesses could use in their own products.
- **Audience Segmentation** — Tools for grouping users by inferred interests and demographic characteristics.
- **Personalized Recommendations** — Recommendations for products, content, apps and other offerings based on the user's inferred profile.
- **Lookalike Facebook Advertising** — Campaign targeting designed to find new users who resembled a business's most valuable existing customers.

## Achievements

- Reached more than 10,000 daily API calls by late 2013.
- Reported 10x growth in daily API usage over three months in 2013.
- Won publicly named customers including Walmart and Lyft.
- Raised about $3 million in publicly reported seed and Series A financing.
- Developed patented methods for inferring user interests and characteristics from personal information and concept graphs.
- Acquired by Sociable Labs in 2014.

## Latest updates

- **2014-05** — GraphDive was acquired by Sociable Labs and ceased operating as an independent company.
- **2026-09** — GraphDive.com resolves to a HugeDomains sale page rather than the former analytics product.

## Links

- Website: http://www.graphdive.com
- LinkedIn: http://www.linkedin.com/company/graphdive
- Twitter/X: https://twitter.com/GraphDive
- YouTube: https://www.youtube.com/watch?v=m-qNwvwiXFk
- Facebook: https://facebook.com/graphdive/timeline

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Profile page: https://yespress.io/graphdive
Published by YesPress — https://yespress.io
Last updated: 2026-09-26