# Granicus Destinations

> Granicus Destinations is the tourism business segment of Granicus, built on Simpleview. It supplies destination organizations with CRM, CMS, digital marketing, asset management, analytics, and consulting, serving more than 1,000 destinations worldwide. Its Destination Experience Cloud connects tourism promotion and meeting sales with shared data and stakeholder accountability.

- **Founded:** 2001
- **Headquarters:** Tucson, United States
- **Founders:** Ryan George (Co-founder of 220 Solutions; former Simpleview CEO), Bill Simpson (Co-founder of 220 Solutions), Scott Wood (Co-founder of 220 Solutions), Rich Reasons (cvbTV owner; formative partner in Simpleview’s origins)
- **Products:** Simpleview CRM, Simpleview CMS, Simpleview DAM, Destination Experience Cloud, Destination Travel Network (DTN)
- **Notable:** More than 1,000 destinations served worldwide., More than 500 destinations use Simpleview CMS, according to its product page., First CRM client Visit Lauderdale remains a customer, according to the company history.

## Products & services

- **Simpleview CRM** — Cloud software for partner records, meeting sales, servicing, workflows, and reporting.
- **Simpleview CMS** — Destination websites, partner listings, calendars, editing tools, and CRM integration.
- **Simpleview DAM** — Cloudinary-powered media management integrated with CMS; rebuilt version launched September 2024.
- **Destination Experience Cloud** — Modular framework connecting Tourism Cloud and Meetings Cloud through shared data and services.
- **Destination Travel Network (DTN)** — Paid placements and partner advertising on destination websites.
- **Book > Direct** — Rates, availability, and direct referrals to local lodging partners.
- **MINT+** — Meetings intelligence developed with Destinations International.
- **Digital marketing and creative services** — SEO, paid media, social media, content, branding, website design, and strategy.
- **Consulting, training, and product certification** — Destination and meeting-sales expertise, implementation support, and product education.

## Achievements

- More than 1,000 destinations served worldwide.
- More than 500 destinations use Simpleview CMS, according to its product page.
- First CRM client Visit Lauderdale remains a customer, according to the company history.
- VisitGreenvilleSC reports 17,392 average monthly DTN referrals and $0.61 average CPC in a September 2026 vendor case study.

## Latest updates

- **2026-05** — Granicus announced Granicus Destinations and DXC on May 5; the Simpleview introduction followed May 12.
- **2026-09** — Published VisitGreenvilleSC DTN case study on September 22.

## Links

- Website: https://www.simpleviewinc.com/
- LinkedIn: https://www.linkedin.com/company/simpleview/
- Twitter/X: https://twitter.com/simpleview
- Facebook: https://www.facebook.com/simpleview

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Profile page: https://yespress.io/granicus-destinations
Published by YesPress — https://yespress.io
Last updated: 2026-10-01