# Gradual

> Gradual is an all-in-one, white-label community platform that brings events, content, courses, and conversations into a single branded home. Founded in 2021 by Jerry Li and based in San Francisco, it lets companies run everything from a 23,000-person virtual conference to intimate roundtables, publish videos and blogs, match members 1:1, and read the engagement signals that come out of it. Customers include OpenAI, Scale, Perplexity, Nextdoor, HeyGen, GE Healthcare, Cognition, and Zwift. The company positions community not as a side project but as a strategic growth channel for go-to-market teams.

- **Founded:** 2021
- **Headquarters:** San Francisco, California, United States
- **Founders:** Jerry Li (Founder & CEO)
- **Team size:** 11-50 employees
- **Products:** Events, Content Hub, Networking & 1:1 Matching, Community & Messaging, White-label Branding
- **Notable:** Powered a 23,000-person virtual conference for Scale, fully white-labeled on one platform., Signed leading AI companies including OpenAI, Perplexity, HeyGen and Cognition as customers., SOC 2 certified for enterprise security and compliance.

## Products & services

- **Events** — Fully branded events of any size, online or in-person - conferences, webinars, all-hands, roundtables, speed networking, masterminds and group coaching, with immersive livestream, chat, polls, Q&A and multi-day, multi-track support.
- **Content Hub** — Blogs, podcasts, videos and resources in one discoverable, branded environment connected to events and members.
- **Networking & 1:1 Matching** — Attendee directory, topic channels, roundtables and algorithmic 1:1 or small-group matching to connect members.
- **Community & Messaging** — Forums, channels, member profiles, direct messaging and group and 1:1 video meetings.
- **White-label Branding** — Deep customization across logos, buttons, menus, sign-in and onboarding screens, emails and social sharing so the whole experience is the customer's brand.
- **Analytics & Integrations** — Member analytics and engagement reporting with CRM, marketing automation, Salesforce, Google Analytics and webhook integrations; SOC 2 certified.
- **Mobile App** — Native Gradual community app for iOS and Android for members to access events, content and messaging on the go.

## Achievements

- Powered a 23,000-person virtual conference for Scale, fully white-labeled on one platform.
- Signed leading AI companies including OpenAI, Perplexity, HeyGen and Cognition as customers.
- SOC 2 certified for enterprise security and compliance.
- Grew out of the Engineering Leadership Community (ELC), a 10,000+ member global community founded by CEO Jerry Li.
- Backed by Yes VC and Geek Ventures with $3.8M raised.

## Latest updates

- **2025-02** — Gradual sponsored RevvedUP 2025, the Revenue Room Connect GTM community event (Feb 25-27, Sarasota, FL).
- **2024-09** — Refreshed brand and customer roster added leading AI labs including OpenAI, Perplexity, HeyGen and Cognition.
- **2024-01** — CEO Jerry Li appeared on the Around the Prompt podcast to discuss AI communities and 'community superintelligence.'
- **2023-06** — Raised a $550K convertible note, bringing total funding to about $3.8M.

## Links

- Website: https://www.gradual.com
- LinkedIn: https://www.linkedin.com/company/gradual-inc

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Profile page: https://yespress.io/gradual
Published by YesPress — https://yespress.io
Last updated: 2026-08-06