# Gotham

> Gotham is a New York creative agency best known for a more than 30-year relationship with Maybelline New York. Founded in 1994 and backed by McCann, the boutique develops global brand platforms, campaigns, product storytelling and digital experiences, with deep expertise in beauty and an expanding brief across consumer packaged goods, lifestyle and wellness.

- **Founded:** 1994
- **Headquarters:** New York, United States
- **Products:** Brand strategy and creative platforms, Integrated campaign development, Product storytelling, Digital and commerce experiences, Sonic branding
- **Notable:** Maintained a global and US Maybelline New York agency-of-record relationship for more than 30 years., Only Icons won the 2025 Webby People's Voice award for branded content in fashion, beauty and lifestyle., Only Icons received a Bronze at the 2025 Clio Awards.

## Products & services

- **Brand strategy and creative platforms** — Global positioning, campaign concepts and long-lived brand assets for consumer brands.
- **Integrated campaign development** — Creative work spanning film, television, social, digital, out-of-home and experiential channels.
- **Product storytelling** — Beauty and consumer-product campaigns that translate product performance into culturally legible stories.
- **Digital and commerce experiences** — Interactive work such as the Maybelline Chromaverse AR game inside Lazada across five Asian markets.
- **Sonic branding** — Creative direction and visual integration for Maybelline's refreshed sonic identity, developed with Sixième Son.

## Achievements

- Maintained a global and US Maybelline New York agency-of-record relationship for more than 30 years.
- Only Icons won the 2025 Webby People's Voice award for branded content in fashion, beauty and lifestyle.
- Only Icons received a Bronze at the 2025 Clio Awards.
- Reintroduced the 'Maybe It's Maybelline' melody in 2024; Maybelline reported 84% recall for the brand line.
- Launched the Chromaverse AR social-commerce experience across Vietnam, the Philippines, Indonesia, Malaysia and Thailand in 2023.

## Latest updates

- **2025-10** — Maybelline released the Miley Cyrus 'Maybe It's...' film, credited to Gotham NY.
- **2025-05** — Only Icons won a Webby People's Voice award in branded fashion, beauty and lifestyle content.
- **2024-09** — Only Icons premiered during the Emmys and extended into social, digital, murals, wildpostings and billboards.
- **2024-09** — Gotham and Sixième Son revived the 'Maybe It's Maybelline' melody as a modern sonic identity.

## Links

- Website: https://gothamagency.com
- LinkedIn: https://www.linkedin.com/company/gothamagency
- Twitter/X: https://twitter.com/beautyatgotham
- Instagram: https://www.instagram.com/gothamnyc_/
- Facebook: https://facebook.com/BeautyatGotham

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Profile page: https://yespress.io/gotham
Published by YesPress — https://yespress.io
Last updated: 2026-09-24