# GoSaga, Inc.

> GoSaga, Inc. is a Norwalk, Connecticut wellness holding company that builds and scales next-generation lifestyle brands across fitness, beauty, and well-being. Founded in 2020 by Geoff Schneider and partners, it runs an asset-light franchisor platform that pairs a centralized operating engine - unified technology, data, quality assurance, and expert operators - with a portfolio of founder-led brands including LYMBR, Squeeze Massage, VIO Med Spa, and FitLab's boutique fitness concepts. Backed by $5M in Series A funding, GoSaga positions itself to capture consumer engagement at every stage of the wellness journey.

- **Founded:** 2020
- **Headquarters:** Norwalk, Connecticut, United States
- **Founders:** Geoff Schneider (Co-Founder & CEO), Steve Volkwyn (Co-Founder & Brand Manager, VIO Med Spa)
- **Team size:** 13 employees
- **Products:** GoSaga Operating Platform, LYMBR, Squeeze Massage, VIO Med Spa, FitLab Boutique Fitness Brands
- **Notable:** Signed the largest multi-brand development partnership in U.S. fitness industry history with FitLab (250+ studios, 12 states)., Assembled a portfolio of 12 brands across 12 states spanning fitness, beauty, and wellness., Acquired Squeeze Massage, a national massage franchise founded by the DryBar founders.

## Products & services

- **GoSaga Operating Platform** — An asset-light franchisor platform providing unified technology, data, quality assurance, and expert operators that accelerate brand openings and enforce consistency across the portfolio.
- **LYMBR** — Wholly owned wellness and mobility brand specializing in personalized, assisted stretching to improve quality of life; corporate studios in NYC, Connecticut, Massachusetts, and the Hamptons with B2B licensing.
- **Squeeze Massage** — Modern, app-based massage franchise founded by the DryBar founders, offering affordable and customizable experiences; acquired by GoSaga.
- **VIO Med Spa** — Fast-growing med spa brand entering the Connecticut market in partnership with GoSaga to expand aesthetic and med spa services.
- **FitLab Boutique Fitness Brands** — Master Territory Agreement to develop FitLab's portfolio of boutique fitness concepts across 12 Northeastern and Mid-Atlantic states, with a minimum of 250 studios planned.

## Achievements

- Signed the largest multi-brand development partnership in U.S. fitness industry history with FitLab (250+ studios, 12 states).
- Assembled a portfolio of 12 brands across 12 states spanning fitness, beauty, and wellness.
- Acquired Squeeze Massage, a national massage franchise founded by the DryBar founders.
- Raised $5M in Series A funding.
- Formed an advisory board of veteran wellness and franchise executives.

## Latest updates

- **2024-05** — Closed $5M Series A funding to accelerate portfolio expansion.
- **2024-01** — Acquired Squeeze Massage, adding a national app-based massage franchise to the portfolio.
- **2023-09** — Signed Master Territory Agreement with FitLab covering 12 states and 250+ boutique fitness studios.
- **2023-01** — Formed an advisory board and announced med spa expansion via VIO Med Spa partnership.

## Links

- Website: https://www.gosagalife.com
- LinkedIn: http://www.linkedin.com/company/gosaga-inc

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Published by YesPress — https://yespress.io
Last updated: 2026-07-20