# goodr

> goodr is a Los Angeles-area sunglasses brand that sells fun, no-slip polarized shades to runners and everyday athletes for a fraction of what performance eyewear usually costs. Founded in 2015 by Stephen Lease and Ben Abell, the self-funded company built a following on irreverent product names, bright colors, and a simple promise - no slip, no bounce, all polarized, all fun - and now sells award-winning glasses through more than 5,000 retail doors plus its own site, alongside a growing line of ski goggles.

- **Founded:** 2015
- **Headquarters:** Inglewood, California, United States
- **Founders:** Stephen Lease (Co-Founder & CEO), Ben Abell (Co-Founder)
- **Team size:** ~180 employees
- **Products:** OG, BFG, Circle G / Mach G / VRG / PHG and other style collections, Limited Edition drops, Snow G goggles
- **Notable:** Sold over 1 million pairs of sunglasses in a single year (2019), Distributed through more than 5,000 retail doors worldwide, Grew from a self-funded run of 1,800 units to roughly $47M in annual revenue without institutional funding

## Products & services

- **OG** — The original running sunglass - lightweight, no-slip, no-bounce polarized frame that launched the brand, priced around $25-$35.
- **BFG** — Bigger frames, longer arms and larger lenses with silicone grip inserts, made for larger heads; priced around $40-$45.
- **Circle G / Mach G / VRG / PHG and other style collections** — Fashion-forward frame shapes - round, aviator, cat-eye, wrap and shield styles - that extend the no-slip, all-polarized formula into everyday and lifestyle looks.
- **Limited Edition drops** — Rotating, small-batch releases and licensed collaborations (including a Barbie x Ken capsule with Mattel) with playful, often absurd names.
- **Snow G goggles** — goodr's move into winter sport - anti-fog, UV400 ski/snowboard goggles with a magnetic interchangeable-lens system, priced around $75.

## Achievements

- Sold over 1 million pairs of sunglasses in a single year (2019)
- Distributed through more than 5,000 retail doors worldwide
- Grew from a self-funded run of 1,800 units to roughly $47M in annual revenue without institutional funding
- Great Place to Work certified
- Expanded into winter sport with the Snow G magnetic-lens goggle line
- Landed licensed collaborations including a Barbie x Ken capsule with Mattel

## Latest updates

- **2025-06** — Launched a limited-edition Barbie x Ken sunglasses collection with Mattel.
- **2024-12** — Continued expansion of the Snow G ski/snowboard goggle line with new colorways.
- **2024-01** — Founder Stephen Lease featured in an MSU Denver alumni spotlight marking the brand's growth to 5,000+ doors.

## Links

- Website: https://goodr.com
- LinkedIn: http://www.linkedin.com/company/goodr
- Twitter/X: https://twitter.com/goodr
- YouTube: https://www.youtube.com/@goodr
- Instagram: https://www.instagram.com/goodr
- Facebook: https://www.facebook.com/goodrUSA/
- TikTok: https://www.tiktok.com/@goodr

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Profile page: https://yespress.io/goodr
Published by YesPress — https://yespress.io
Last updated: 2026-08-12