# Goodman Media International, Inc.

> Goodman Media International is a privately held New York strategic communications agency founded in 1996 by former CBS News communications chief Tom Goodman. Its compact team combines earned media, digital and paid campaigns for clients in publishing, healthcare, professional services, culture and nonprofits, with senior executives remaining close to account work. The agency's calling card is newsroom fluency: it turns complex institutions and expert knowledge into stories that editors, audiences and stakeholders can quickly understand.

- **Founded:** 1996
- **Headquarters:** New York, United States
- **Founders:** Tom Goodman (Founder, President & CEO)
- **Products:** Earned Media, GMI Digital, Paid Media, GMI Health, Healthcare Cyber Crisis Preparation
- **Notable:** Helped British Airways unveil a 24,500-pound, 102-foot-long half-size Concorde model above Times Square for the agency's first client assignment in 1996., Supported Scholastic launches for Harry Potter and the Order of the Phoenix and Harry Potter and the Half-Blood Prince., Won a 2006 LACP Magellan Platinum award with the Institute for Healthcare Improvement for the 100,000 Lives Campaign.

## Products & services

- **Earned Media** — Media relations, thought leadership, brand positioning, corporate communications and crisis communications across print, online and broadcast outlets.
- **GMI Digital** — Influencer marketing, content marketing, social-media strategy and execution, online events, lead generation and SEO/SEM counsel.
- **Paid Media** — Paid social, search, sponsorship strategy, creative placement and ongoing campaign optimization.
- **GMI Health** — Healthcare communications for health networks, foundations, educational institutions and professional-services firms, including advocacy, executive positioning, internal communications and support around transactions and leadership changes.
- **Healthcare Cyber Crisis Preparation** — Pre-incident planning covering crisis-team roles, stakeholder coordination, communications roadmaps and pre-approved message templates for cyberattack scenarios.

## Achievements

- Helped British Airways unveil a 24,500-pound, 102-foot-long half-size Concorde model above Times Square for the agency's first client assignment in 1996.
- Supported Scholastic launches for Harry Potter and the Order of the Phoenix and Harry Potter and the Half-Blood Prince.
- Won a 2006 LACP Magellan Platinum award with the Institute for Healthcare Improvement for the 100,000 Lives Campaign.
- Won a 2013 Mercury Awards Gold honor with Intermountain Healthcare for the LiVe health-awareness campaign.
- Handled publicity for the first PaleyWKND media, sports, entertainment and gaming festival in 2022.
- Helped Centers Health Care secure national and local media placements across more than 30 New York markets around a 2026 Guinness World Records seated-dance event.
- Reported seven years of organic growth for Miffy's U.S. Instagram community to 170,000 followers by mid-2026.

## Latest updates

- **2026-09** — Goodman Media said it supported Centers Health Care's Guinness World Records event with national and local media placements in more than 30 markets across New York State.
- **2026-07** — The agency reported that client Miffy had reached 170,000 U.S. Instagram followers after seven years of organic growth, alongside a Starbucks merchandise launch.
- **2025-10** — O'Dwyer's 2025 healthcare PR profile highlighted GMI Health's work for health systems, foundations and public-health organizations, including cyber-crisis preparation.
- **2024-09** — Goodman Media was appointed to represent the Arthur Ashe Institute for Urban Health and promote its SportsBall gala.

## Links

- Website: https://www.goodmanmedia.com/
- LinkedIn: https://www.linkedin.com/company/goodman-media-international
- Twitter/X: https://twitter.com/goodmanmedia
- Instagram: https://www.instagram.com/goodmanmedianyc/
- Facebook: https://www.facebook.com/goodmanmedianyc/

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Profile page: https://yespress.io/goodman-media-international-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-20