# Good Money

> Good Money is a U.S. consumer fintech founded in 2018 by Gunnar Lovelace and others. It built a digital banking proposition around customer equity, card rewards and a pledge to direct 50% of profits to social and environmental projects. A $30 million Series A funded the plan; a 2020 report described the app as launched. Historical offers and rates should be read as dated claims.

- **Founded:** 2018
- **Headquarters:** San Francisco, United States
- **Founders:** Gunnar Lovelace (Founder and CEO), Poornaprajna Udupi (Co-founder and CTO), Mike Zhang (Co-founder and co-CEO), Andrew Masanto (Co-founder), Bear Kittay (Co-founder), Katiyana Kittay (Co-founder)
- **Products:** Good Money digital banking app, Good Shares, Rewards debit card, Good Deeds
- **Notable:** Raised a $30 million Series A in December 2018., Reportedly launched its app in 2020; Brazil Journal reported more than 200,000 users that July., A 2021 climate-fintech report said its rainforest partnership had protected nearly one million trees by November 2020.

## Products & services

- **Good Money digital banking app** — Mobile banking platform reported launched in 2020; early materials described checking, savings, transfers and a debit card.
- **Good Shares** — Customer equity program tied to opening accounts and actions such as deposits and referrals.
- **Rewards debit card** — Card proposition described in 2020 reporting as earning equity rewards on purchases.
- **Good Deeds** — Program pledging 50% of profits to social and environmental causes with customer input.

## Achievements

- Raised a $30 million Series A in December 2018.
- Reportedly launched its app in 2020; Brazil Journal reported more than 200,000 users that July.
- A 2021 climate-fintech report said its rainforest partnership had protected nearly one million trees by November 2020.

## Latest updates

- **2021-01** — New Energy Nexus published a case study describing Good Money’s 2020 launch, equity rewards and rainforest partnership.
- **2020-07** — Brazil Journal reported that the app had launched about a month earlier and had more than 200,000 users.
- **2018-12** — The company announced a $30 million Series A and a planned January 2019 waitlist.

## Links

- Website: https://www.goodmoney.com/
- LinkedIn: https://www.linkedin.com/company/joingoodmoney
- Twitter/X: https://twitter.com/joingoodmoney
- Facebook: https://facebook.com/joingoodmoney

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Profile page: https://yespress.io/good-money
Published by YesPress — https://yespress.io
Last updated: 2026-09-29