# Good Face Project

> Good Face Project is a San Diego enterprise software company that gives cosmetic chemists, product developers, regulatory teams, brands and manufacturers one cloud workspace for formulation, ingredient intelligence, portfolio management and compliance. Its defensible asset is a structured ingredient ontology connected to scientific research and more than 100 regulatory, retail and third-party standards, turning work once scattered across spreadsheets, databases and email into a live product-development system.

- **Founded:** 2018
- **Headquarters:** San Diego, United States
- **Founders:** Iva Yovchev Teixeira (Co-founder and CEO), Lena Skliarova-Mordvinova (Co-founder and CTO)
- **Team size:** Approximately 48 employees; LinkedIn lists 11-50 employees.
- **Products:** Good Face Index, Formulation and Regulatory Platform, Concept Creation and Market Intelligence, Portfolio Management and MoCRA Product Listings, CARA Chat and Reverse Engineering
- **Notable:** Selected for Target's Accelerators program in 2020., Raised a $5.65 million seed round led by VMG Catalyst in 2022., Built a platform used by hundreds of cosmetic companies, according to company and partner materials.

## Products & services

- **Good Face Index** — The original consumer-facing ingredient and product intelligence experience, built to explain cosmetic ingredients and match products to personal priorities.
- **Formulation and Regulatory Platform** — A cloud workspace for formula creation, raw-material qualification, collaboration and real-time screening across more than 100 global, retail and third-party standards.
- **Concept Creation and Market Intelligence** — Tools for product briefs, active and story-ingredient research, competitive benchmarking and ingredient-linked consumer sentiment.
- **Portfolio Management and MoCRA Product Listings** — A source of truth for launched formulas, regulatory-change exposure, supporting documents and FDA product-listing workflows, including SPL file generation.
- **CARA Chat and Reverse Engineering** — Beauty-specific AI tools that query customer and Good Face data, answer technical questions and reconstruct an estimated formula from an ingredient list for benchmarking and iteration.
- **Consumer Perception Studies** — Turnkey consumer panels for validating product claims, performance and positioning using Good Face's ingredient-conscious consumer network.
- **Regulatory Services** — Expert support for MoCRA, international registration, label and claims review, portfolio risk, policy interpretation and other contextual compliance work.

## Achievements

- Selected for Target's Accelerators program in 2020.
- Raised a $5.65 million seed round led by VMG Catalyst in 2022.
- Built a platform used by hundreds of cosmetic companies, according to company and partner materials.
- Expanded its structured database to more than 175,000 ingredients and more than 200,000 benchmarked product formulas, according to its website.
- Added instant screening across more than 100 global regulations, retailer policies and third-party standards.
- Launched a regulatory-services team in 2024 to combine automated data work with expert policy interpretation.
- Became a sponsored software benefit for more than 5,000 Society of Cosmetic Chemists members in 2025.

## Latest updates

- **2024-08** — Launched Regulatory Services for MoCRA, international registration, label and claims review, portfolio risk and related compliance work.
- **2025-04** — The Society of Cosmetic Chemists introduced one-year complimentary access to a defined tier of Good Face R&D software as a member benefit.
- **2026-03** — Published its Good Face by the Numbers review of 2025 formulation activity across the platform, noting stronger skincare and haircare activity than color cosmetics.
- **2026-02** — Partnered with Beauty Independent on the first Tech*AI Summit in New York, focused on practical technology deployment in beauty and wellness.
- **2026-07** — Published a monthly regulatory briefing covering items including Connecticut PFAS labeling and sales restrictions.

## Links

- Website: https://thegoodfaceproject.com
- LinkedIn: https://www.linkedin.com/company/goodfaceproject

---

Profile page: https://yespress.io/good-face-project
Published by YesPress — https://yespress.io
Last updated: 2026-08-18