# GOLFTEC

> GOLFTEC is the world's largest golf instruction and club-fitting company, built around data-driven coaching. Founded in 1995 in Denver, it pairs 1,000+ certified personal coaches with proprietary technology - most notably OptiMotion, a markerless 3D motion-capture system that measures a swing without sensors or wearables. Across 250+ centers worldwide it teaches roughly two million lessons a year, and its own studies say the large majority of students lower their scores.

- **Founded:** 1995
- **Headquarters:** Englewood, Colorado, United States
- **Founders:** Joe Assell (Co-Founder, President & CEO), Mike Clinton (Co-Founder), Clayton Cole (Co-Founder)
- **Team size:** ~1,200 employees, including 1,000+ Certified Personal Coaches
- **Products:** Game Evaluation, One-on-One Lessons, OptiMotion, Club Fitting, SkyTrak Launch Monitors & Simulators
- **Notable:** World's largest golf instruction and club-fitting company by centers and coaches, OptiMotion platform has processed 14M+ swings, SwingTRU Motion Study analyzed 90M+ swings and 6M lessons (~225TB of data)

## Products & services

- **Game Evaluation** — An entry-point assessment (around $99) that combines coaching, swing measurement, and real shot scenarios to build a baseline and a plan.
- **One-on-One Lessons** — In-bay and on-course lessons sold per-lesson or as 3, 6, and 12-month packages, delivered by 1,000+ Certified Personal Coaches.
- **OptiMotion** — Proprietary markerless 3D motion-capture system using two HD cameras and AI to measure 4,000+ data points per swing with no sensors or wearables.
- **Club Fitting** — Data-driven club fitting (from about $95) using launch monitors and shaft optimization across major brands including Callaway, Mizuno, PING, TaylorMade and Titleist.
- **SkyTrak Launch Monitors & Simulators** — Consumer launch monitor and home-simulator brand acquired in 2022, integrated with GOLFTEC's coaching ecosystem.
- **GOLFTEC App** — Companion app with swing video replays, stats and insights, and on-course GPS tools, integrated with SkyTrak.
- **Practice / Training Bays** — Membership access to hitting bays equipped with launch monitors and video feedback.
- **Retail & E-commerce** — Golf equipment and gear sold in-center and online, typically around 10% off retail.

## Achievements

- World's largest golf instruction and club-fitting company by centers and coaches
- OptiMotion platform has processed 14M+ swings
- SwingTRU Motion Study analyzed 90M+ swings and 6M lessons (~225TB of data)
- Named to the Inc. 5000 list for 14 consecutive years
- CEO Joe Assell named PGA Executive of the Year (2022) and inducted into the Colorado Golf Hall of Fame
- 34 coaches named to Golf Digest's Best Teachers in Every State (2026-2027)
- Company reports the large majority of students lower their scores, averaging about a 7-stroke drop

## Latest updates

- **2025-05** — Showcased OptiMotion Swing Capture Bays for fans at the 2025 PGA Championship at Quail Hollow.
- **2025-01** — Promoted Chris Koske - a Callaway, Odyssey and SuperStroke veteran - to Chief Marketing Officer across the GOLFTEC and SkyTrak brands.
- **2024** — Opened its first New York City (Manhattan) location and continued US expansion.
- **2022-08** — Signed a definitive agreement to acquire SkyTrak, forming GOLFTEC Enterprises.

## Links

- Website: https://www.golftec.com
- LinkedIn: https://www.linkedin.com/company/golftec
- Twitter/X: https://x.com/golftec
- YouTube: https://www.youtube.com/channel/UC1pDMQF-E5YNgBgqc0MK6lQ
- Instagram: https://www.instagram.com/golftec
- Facebook: https://www.facebook.com/GOLFTEC/
- TikTok: https://www.tiktok.com/@golftec

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Profile page: https://yespress.io/golftec
Published by YesPress — https://yespress.io
Last updated: 2026-08-13