# Golf Genius

> Golf Genius sells cloud software for golf competitions, shop workflows and coaching, with consumer apps alongside its professional products. Its customers include clubs, public courses, resorts, academies, associations and tours; its business grew from software for organizing golf trips.

- **Founded:** 2009
- **Headquarters:** Wayne, United States
- **Founders:** Mike Zisman (Founder and Executive Chairman)
- **Products:** Tournament Management, Golf Shop, CoachNow / CoachNow Academy, Operation 36, Golfshot
- **Notable:** Company reports 41 million rounds and 1.33 million events managed in 2025., Company reports nearly 11,000 facility customers in 63 countries., Shotzoom acquisition in February 2024 added Golfshot and CoachNow.

## Products & services

- **Tournament Management** — Event and league administration, pairings, tournament formats, printed materials and leaderboards; Premium adds live scoring, registration, payments and further integrations.
- **Golf Shop** — Special and stock orders, demo and rental clubs, repairs, scheduling, tasks and automated customer updates.
- **CoachNow / CoachNow Academy** — Video analysis and coach-athlete communication; Academy adds business administration including scheduling, billing and rosters.
- **Operation 36** — Beginner coaching curriculum and progress app; players start 25 yards from the green and advance after scoring 36 or better over nine holes. Acquired in 2022.
- **Golfshot** — Consumer golf GPS and performance-tracking mobile and wearable app, added through the Shotzoom acquisition.
- **SwingU** — Consumer GPS, scoring and golf performance app within the Golf Genius mobile portfolio.
- **Trip Manager** — Pairings, scoring, trip websites, communications and expense reconciliation; advertised at $149 per trip for up to 36 golfers and 12 rounds.
- **Golf Hub** — Golf event and league discovery and online registration.
- **Twilight Golf** — Managed recreational league programs for golf facilities.
- **Golf Genius AI** — Public beta agent for natural-language and voice-driven Tournament Management tasks, launched June 23, 2026.
- **Club App for simulator facilities** — Customized app for league entries, memberships, bay and coaching bookings, and player connections, included with TM Premium for eligible North American facilities.

## Achievements

- Company reports 41 million rounds and 1.33 million events managed in 2025.
- Company reports nearly 11,000 facility customers in 63 countries.
- Shotzoom acquisition in February 2024 added Golfshot and CoachNow.
- Operation 36 was acquired in January 2022.

## Latest updates

- **2026-08** — Launched Club App for simulator facilities as part of Tournament Management Premium.
- **2026-06** — Announced public beta of Golf Genius AI; full release was planned for later in 2026.
- **2026-03** — Twilight Golf announced a league-discovery partnership with GolfNow.
- **2026-01** — Announced strategic simulator tournament and league partnership with GOLFZON.

## Links

- Website: https://www.golfgenius.com/
- LinkedIn: https://www.linkedin.com/company/golf-genius-software/
- Twitter/X: https://twitter.com/GolfGenius
- YouTube: https://www.youtube.com/watch?v=RE2egrKm1oY
- Instagram: https://www.instagram.com/golfgeniussoftware/
- Facebook: https://www.facebook.com/GolfGeniusSoftware/

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Profile page: https://yespress.io/golf-genius
Published by YesPress — https://yespress.io
Last updated: 2026-10-01