# The Anti-Churn Software Landscape

> A field guide to the crowded market of software fighting customer churn. On one side sit focused startups - Candu and Apty on adoption, Churned and Churn360 on prediction, Avoma on the sales-call handoff, Velaris and Cast.app on AI-run customer success. On the other sits SAP, the incumbent that paid about $1.5 billion for WalkMe to buy its way in. The shared prize is net revenue retention: the metric that decides whether a subscription business grows without selling anything new.

## Achievements

- Turned customer retention from a soft skill into a measurable, fundable software category.
- Made net revenue retention a board-level metric across the subscription economy.
- SAP's ~$1.5B WalkMe deal validated digital adoption as core enterprise infrastructure.
- Pushed AI from analytics into action - agents that run reviews, renewals and adoption end to end.

## Latest updates

- **2024-09** — SAP completes its roughly $1.5 billion acquisition of WalkMe, folding digital adoption into the enterprise suite.
- **2024-09** — Churned raises €2.5 million led by Newion and Volta Ventures to expand AI-driven retention and upsell.
- **2026-08** — AI success agents (Cast.app, Velaris) shift from dashboards to autonomous action across the anti-churn stack.

---

Profile page: https://yespress.io/gold-rush-keep-customers-from-leaving
Published by YesPress — https://yespress.io
Last updated: 2026-08-07