# Going

> Going is a travel-technology company that emails and pings its members when airfare drops - whether that is a genuine bargain, a limited flash sale, or an airline's outright 'mistake fare.' Founded by journalist Scott Keyes as Scott's Cheap Flights after he snagged a $130 round-trip from New York to Milan in 2013, the company built a subscription business around a simple idea: instead of hunting for a cheap flight to a place you already picked, let a mix of algorithms and human flight experts tell you where you can go cheaply right now. Renamed Going in January 2023, the Boulder, Colorado company serves roughly two million travelers across free and paid tiers.

- **Founded:** 2015
- **Headquarters:** Boulder, Colorado, United States
- **Founders:** Scott Keyes (Founder & Chief Flight Expert), Brian Kidwell (Co-founder & CEO)
- **Team size:** ~76 employees (grew from a solo founder to a 60+ person team by the 2023 rebrand)
- **Products:** Limited (Free), Premium ($49/year), Elite ($199/year), Going with Points, Going mobile app
- **Notable:** Grew from a solo mailing list to roughly 2 million travelers served, Rebranded from Scott's Cheap Flights to Going in January 2023 after evaluating 3,000+ candidate names, Launched Going with Points (June 2023) and native iOS/Android apps (March 2024)

## Products & services

- **Limited (Free)** — A free membership, no credit card required, that sends a small sample of economy deals to continental US destinations.
- **Premium ($49/year)** — Economy-class deal alerts to international destinations plus Alaska and Hawaii, including mistake fares and flash sales.
- **Elite ($199/year)** — Deal alerts for premium economy, business, and first-class fares for travelers who don't fly coach.
- **Going with Points** — Launched June 2023, surfaces award-flight and points/miles redemption deals for loyalty-program travelers.
- **Going mobile app** — iOS and Android apps launched March 2024 featuring an interactive deal map and trip-preference-based alerts.

## Achievements

- Grew from a solo mailing list to roughly 2 million travelers served
- Rebranded from Scott's Cheap Flights to Going in January 2023 after evaluating 3,000+ candidate names
- Launched Going with Points (June 2023) and native iOS/Android apps (March 2024)
- Featured in The New York Times, The Washington Post, Business Insider, TODAY, and Good Morning America
- Founder Scott Keyes authored a book on finding cheap flights

## Latest updates

- **2025-03** — Added trip preference-based flight alerts so members get deals tailored to where they actually want to go.
- **2024-03** — Released native iOS and Android apps with an interactive deal map.
- **2023-06** — Launched Going with Points for award-flight and loyalty-program deals.
- **2023-01** — Rebranded from Scott's Cheap Flights to Going.

## Links

- Website: https://going.com
- LinkedIn: http://www.linkedin.com/company/going
- Twitter/X: https://twitter.com/goingtweets
- YouTube: https://www.youtube.com/@going
- Instagram: https://www.instagram.com/going
- Facebook: https://facebook.com/official.going
- TikTok: https://www.tiktok.com/@going

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Profile page: https://yespress.io/going
Published by YesPress — https://yespress.io
Last updated: 2026-08-05