# GOAT Group

> GOAT Group operates GOAT, Flight Club, Grailed, Sneakers.com and alias, connecting buyers and sellers of sneakers, apparel and accessories through marketplaces, consignment, retail and verification services. The Los Angeles company reports more than 60 million members across 170 countries; its origins are in the GOAT marketplace launched in 2015.

- **Founded:** 2015
- **Headquarters:** Los Angeles, United States
- **Founders:** Eddy Lu (Co-founder and CEO), Daishin Sugano (Co-founder and Chief Product Officer)
- **Products:** GOAT, Flight Club, alias, Grailed, Sneakers.com
- **Notable:** Merged with Flight Club in 2018 while preserving separate consumer brands., Reported $2 billion in trailing-12-month gross merchandise value in June 2021; GMV is not revenue., Reached a $3.7 billion financing valuation in June 2021.

## Products & services

- **GOAT** — Marketplace for new and used sneakers, apparel and accessories spanning primary and resale inventory.
- **Flight Club** — Sneaker consignment retailer established in 2005; merged with GOAT in 2018 and retained a distinct brand.
- **alias** — Seller application offering listing, pricing insights, inventory management and access to GOAT and Flight Club demand.
- **Grailed** — Community fashion resale marketplace; GOAT Group announced a cash-and-stock acquisition agreement in October 2022.
- **Sneakers.com** — Everyday footwear shopping platform formally introduced March 31, 2026, after a testing period; company reported a $70 average price point at introduction.
- **GREATEST** — GOAT’s editorial magazine connecting fashion, music, art and culture; celebrated its tenth issue in October 2025.

## Achievements

- Merged with Flight Club in 2018 while preserving separate consumer brands.
- Reported $2 billion in trailing-12-month gross merchandise value in June 2021; GMV is not revenue.
- Reached a $3.7 billion financing valuation in June 2021.
- Announced the Grailed acquisition agreement in October 2022.
- Reports more than 60 million members across 170 countries.
- Formally introduced Sneakers.com in March 2026.

## Latest updates

- **2026-06** — Announced the 300-pair Ducks of a Feather x Nike Total 90 Beautiful Game release, scheduled exclusively on GOAT for July 14; proceeds benefit participating Oregon student-athletes.
- **2026-03** — Formally introduced Sneakers.com for everyday footwear buyers, reporting an average price point of $70 at announcement.
- **2026-01** — Grailed released its second annual Marketplace Report, reviewing 2025 activity and fashion trends.
- **2025-09** — Sole Retriever reported closures of alias-related facilities in the UK, Hong Kong and Japan. GOAT Group described expansion of some facilities and consolidation of others as network optimization.

## Links

- Website: https://www.goatgroup.com
- LinkedIn: https://www.linkedin.com/company/goat-group
- Twitter/X: https://twitter.com/goat_app
- Instagram: https://www.instagram.com/goat/
- Facebook: https://www.facebook.com/goatapp

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Profile page: https://yespress.io/goat-group
Published by YesPress — https://yespress.io
Last updated: 2026-10-15