# Goalsetter

> Goalsetter is a New York-based financial education and banking platform that teaches American kids, teens, and families how to save, spend smart, and invest. Founded by Tanya Van Court, it blends FDIC-insured savings, a 'Learn to Earn' debit card, and pop-culture-flavored financial quizzes mapped to national standards. The company also runs Goalsetter Classroom, a K-12 curriculum used by schools, framing financial literacy as a tool for closing the racial wealth gap.

- **Founded:** 2016
- **Headquarters:** New York, New York, United States
- **Founders:** Tanya Van Court (Founder & CEO)
- **Team size:** ~51 employees
- **Products:** Goalsetter App, Learn to Earn Debit Card, Money Quizzes (MoneyLingo), Goalsetter Classroom
- **Notable:** Raised over $55M in total funding across seed and Series A rounds, Attracted celebrity and athlete investors including Kevin Durant, Chris Paul, Carmelo Anthony, and Robert F. Smith, Appeared on ABC's Shark Tank (Season 10)

## Products & services

- **Goalsetter App** — A family banking and saving app with FDIC-insured savings accounts, goal-based saving, allowance, and expense tracking with parental controls.
- **Learn to Earn Debit Card** — A kids and teens debit card that rewards both earning and learning; the 'Learn Before You Burn' feature can freeze a card until weekly financial quizzes are completed.
- **Money Quizzes (MoneyLingo)** — Game-based financial literacy quizzes mapped to national standards but rooted in memes, gifs, and pop culture to make learning fun.
- **Goalsetter Classroom** — A K-12 and college financial education platform with videos, quizzes, and a standards-aligned curriculum, sold to schools and districts (B2B).

## Achievements

- Raised over $55M in total funding across seed and Series A rounds
- Attracted celebrity and athlete investors including Kevin Durant, Chris Paul, Carmelo Anthony, and Robert F. Smith
- Appeared on ABC's Shark Tank (Season 10)
- Positioned as the only U.S. debit card with a financial literacy curriculum built for teens and tweens
- Expanded from a D2C app into K-12 school districts via Goalsetter Classroom
- Founder Tanya Van Court appointed to an FDIC advisory committee

## Latest updates

- **2025-04** — Positioned Goalsetter Classroom as the EdTech solution helping states meet new financial literacy mandates without breaking school budgets.
- **2024-03** — Closed a $9.6M Series A extension led by an Edward Jones affiliate and MassMutual to expand school partnerships for the 2024-2025 year.

## Links

- Website: https://goalsetter.co
- LinkedIn: https://www.linkedin.com/company/goalsetter
- Twitter/X: https://twitter.com/goalsetterco
- Instagram: https://www.instagram.com/goalsetterco
- Facebook: https://www.facebook.com/goalsetterco/

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Profile page: https://yespress.io/goalsetter
Published by YesPress — https://yespress.io
Last updated: 2026-06-07