# GMI (Global Market Insite, Inc.)

> GMI supplied online research panels, survey software, and fieldwork services to research agencies and corporate insights teams worldwide. Founded by Rob Monster in 1999, it was acquired by Kantar in 2011 and integrated with Lightspeed; the GMI name was dropped from the combined brand in 2016.

- **Founded:** 1999
- **Headquarters:** Bellevue, United States
- **Founders:** Rob Monster (Founder and former CEO)
- **Products:** Net-MR, Global and specialty panels, GMI Survey Services, GMI Pinnacle, GMI Interactive
- **Notable:** Raised a US$35 million Series C in 2006., Reported US$64 million revenue in 2010., Acquired by Kantar on September 7, 2011.

## Products & services

- **Net-MR** — Hosted software for managing research projects, collecting data, managing panels, and reporting results.
- **Global and specialty panels** — Profiled respondent access for consumer and specialist research, including hard-to-reach audiences.
- **GMI Survey Services** — Survey programming, hosting, translation, and data processing.
- **GMI Pinnacle** — Calibrated sample blending against demographic, psychographic, and behavioral benchmarks.
- **GMI Interactive** — Interactive online survey formats intended to improve respondent engagement.
- **GMI AdTracker** — Combined online behavior and attitudinal survey data for advertising campaign tracking.

## Achievements

- Raised a US$35 million Series C in 2006.
- Reported US$64 million revenue in 2010.
- Acquired by Kantar on September 7, 2011.
- Contributed panels in 13 additional countries to Lightspeed’s footprint.

## Latest updates

- **2016-09** — Kantar announced that Lightspeed GMI would rebrand as Lightspeed.
- **2014-09** — Lightspeed GMI brand launched to mark completed integration; the combined business reported 5.5 million online panelists across proprietary panels in 40 countries.

## Links

- Website: http://www.gmi-mr.com
- LinkedIn: https://www.linkedin.com/company/gmi/
- Twitter/X: https://twitter.com/gmiglobal
- Facebook: https://www.facebook.com/lightspeedgmi

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Last updated: 2026-10-16