# GlossGenius

> GlossGenius is a New York-based vertical SaaS and fintech platform that gives independent beauty and wellness professionals - hair stylists, nail techs, estheticians, spas and medspas - one app to run the whole business. It combines online booking, a built-in card-processing POS, client CRM, marketing automation, payroll, inventory and AI agents, replacing the patchwork of spreadsheets, paper books and generic tools that solo operators and small salons relied on. Founded in 2016 by Danielle Cohen-Shohet, it crossed roughly $100M in revenue, serves tens of thousands of businesses, and reached unicorn status with a reported $1.12B valuation after its January 2026 Series D.

- **Founded:** 2016
- **Headquarters:** New York, New York, United States
- **Founders:** Danielle Cohen-Shohet (Co-Founder & CEO), Karim Butt (Co-Founder & former CTO (departed 2021))
- **Team size:** Roughly 380 employees (Apollo); reported ~240-294 during 2024.
- **Products:** Booking & Scheduling, Payments & POS, Client CRM, Marketing Suite, Business Operations
- **Notable:** Reached unicorn status with a reported $1.12B valuation after its January 2026 Series D., Grew to 70,000+ beauty and wellness businesses on the platform., Crossed roughly $100M in revenue with a comparatively small team, a model of vertical-SaaS capital efficiency.

## Products & services

- **Booking & Scheduling** — Online booking site, calendar management, automated appointment reminders, no-show protection and rebooking tools.
- **Payments & POS** — Integrated card processing at a flat per-transaction rate, branded card readers and POS hardware, and same-business-day payouts.
- **Client CRM** — Client profiles, notes, history, forms, waivers and charting to personalize the experience and drive retention.
- **Marketing Suite** — Email and SMS campaigns, automated reminders, loyalty programs, reviews and social integrations.
- **Business Operations** — Inventory management, staff scheduling, payroll, sales and revenue analytics and multi-location support.
- **Growth & Financing** — Buy Now Pay Later for clients and business loans/financing for owners.
- **AI Agents** — Growth Agent, Marketing Agent and Reception Agent that automate booking, outreach and front-desk tasks for solo operators.
- **Brand & Website** — Custom website builder with templates and branding so professionals look polished without hiring a developer.

## Achievements

- Reached unicorn status with a reported $1.12B valuation after its January 2026 Series D.
- Grew to 70,000+ beauty and wellness businesses on the platform.
- Crossed roughly $100M in revenue with a comparatively small team, a model of vertical-SaaS capital efficiency.
- Processing billions of dollars in annual transaction volume.
- Backed by L Catterton, Bessemer Venture Partners, Imaginary Ventures and Left Lane Capital.
- Founder Danielle Cohen-Shohet recognized as a BeautyMatter NEXT Innovator of the Year finalist (2024).

## Latest updates

- **2026-01** — Closed a reported $44M Series D, reaching unicorn status at a reported $1.12B valuation.
- **2025-07** — Surpassed 70,000 businesses on the platform.
- **2025-01** — Matthew Denman (ex-Uber) joined as Chief Revenue Officer.
- **2024** — Reported approximately $100M in annual revenue and launched AI agents (Growth, Marketing, Reception).

## Links

- Website: https://glossgenius.com
- LinkedIn: https://www.linkedin.com/company/glossgenius
- Twitter/X: https://twitter.com/glossgenius
- Instagram: https://www.instagram.com/glossgenius/
- Facebook: https://www.facebook.com/GlossGenius/

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Profile page: https://yespress.io/glossgenius
Published by YesPress — https://yespress.io
Last updated: 2026-06-15