# Glen McDermott

> Glen McDermott is an Australian-born brand strategist, founder and CEO of Red Rock, and executive director of the Conscious Business Collaborative. After a retail-marketing career across Australia, Southeast Asia, and the United States, he founded Red Rock in 2010 and shaped it into a virtual, purpose-led creative agency. His approach draws on cycling through 38 countries, community leadership in Connecticut, and a belief that a clear point of view can make a small company unusually relevant to the right clients.

- **Role:** Founder and CEO at Red Rock; Executive Director at Conscious Business Collaborative
- **Organizations:** Red Rock, Conscious Business Collaborative, Conscious Capitalism Connecticut, Greater New Haven Chamber of Commerce, The Australian Community
- **Nationality:** Australian
- **Education:** General Assembly
- **Known for:** Founded Red Rock in 2010 and developed it as a purpose-led virtual creative agency., Has cycled through 38 countries, using travel as a source of perspective for his leadership and creative work., Planted 30,000 eucalyptus trees in Canberra as a teenager; he has said they now stand about 35 metres tall.

## Career timeline

- **Before 2010** — Worked in retail marketing across Australia, Southeast Asia, and the United States, including leadership of marketing teams on three continents.
- **2010** — Founded Red Rock after joining the coworking movement and beginning to assemble the agency's team.
- **2015** — Began serving as chair of the Greater New Haven Chamber of Commerce's Big Connect.
- **2017** — Began chairing the Greater New Haven Chamber of Commerce Technology Council and its Expo Committee.
- **2018** — Joined the board of Conscious Capitalism Connecticut and was named Volunteer of the Year at the Greater New Haven Chamber of Commerce Business Leadership Awards.
- **2019** — Became the first executive director of the Connecticut chapter of Conscious Capitalism, now represented by the Conscious Business Collaborative.
- **2023** — Bicycled across Morocco while Red Rock's distributed team continued running the agency.
- **2025** — Discussed conscious capitalism, sustainability, and the growth of a purpose-led virtual agency in an Authority Magazine interview.
- **2026** — Appeared in Authority Magazine's New CEO Playbook series to discuss purpose, profit, personal visibility, and Red Rock's positioning.

## Achievements

- Founded Red Rock in 2010 and developed it as a purpose-led virtual creative agency.
- Has cycled through 38 countries, using travel as a source of perspective for his leadership and creative work.
- Planted 30,000 eucalyptus trees in Canberra as a teenager; he has said they now stand about 35 metres tall.
- Helped more than 70 business leaders graduate from the Conscious Leaders Network over five years.
- Was recognized as Volunteer of the Year at the Greater New Haven Chamber of Commerce's 2018 Business Leadership Awards.
- Has chaired the Greater New Haven Chamber of Commerce Technology Council and served as a director of The Australian Community.

## Latest updates

- **2026-03** — Featured in Authority Magazine's New CEO Playbook, discussing the relationship among personal story, purpose, profit, visibility, and team culture.
- **2025-11** — Featured in an Authority Magazine interview on conscious capitalism and purpose-led business.
- **2025-11** — Reported that more than 70 leaders had graduated from the Conscious Leaders Network and described a collaboration with Southern Connecticut State University.

## Links

- Website: https://redrockbranding.com/
- LinkedIn: https://www.linkedin.com/in/glenmcdermott
- YouTube: https://www.youtube.com/@GlenMcDermott

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Profile page: https://yespress.io/glen-mcdermott
Published by YesPress — https://yespress.io
Last updated: 2026-09-22