# GLD (The GLD Shop)

> GLD (The GLD Shop) is a Miami-based direct-to-consumer jewelry brand founded by Christian Johnston in 2015. It designs classic and custom chains, pendants, watches, and accessories that blend streetwear culture with fine-jewelry craftsmanship. Backed by officially licensed partnerships with the NFL, NBA, MLB, NHL, NCAA, and WNBA plus pop-culture collabs and celebrity fans, GLD has grown from a Pittsburgh basement into an international brand often called the 'Nike of men's jewelry.'

- **Founded:** 2015
- **Headquarters:** Miami, Florida, United States
- **Founders:** Christian Johnston (Founder, President & Chief Creative Officer), Dan Folger (Co-founder)
- **Team size:** ~130 employees
- **Products:** Chains, Pendants, Fine Jewelry, Rings, Bracelets, Earrings & Anklets, Watches
- **Notable:** Called 'The Nike of Men's Jewelry' by Forbes., Grew from a Pittsburgh basement into an international brand with millions of customers., Secured official licensing deals with the NFL, NBA, MLB, NHL, NCAA and WNBA.

## Products & services

- **Chains** — Gold, Cuban, rope, tennis and iced-out chains for men and women.
- **Pendants** — Crosses, custom, animal, hip-hop and officially licensed sports team pendants including NFL helmet pendants.
- **Fine Jewelry** — Moissanite, solid gold and vermeil collections for elevated pieces.
- **Rings, Bracelets, Earrings & Anklets** — Full range of everyday and statement accessories.
- **Watches** — Iced-out and classic timepieces.
- **Licensed & Pop-Culture Collabs** — Officially licensed NFL, NBA, MLB, NHL, NCAA and WNBA pieces plus collabs with DC Comics, Rick & Morty, Marvel and Champion.
- **Custom Jewelry** — Personalized and custom chain sets and pieces.

## Achievements

- Called 'The Nike of Men's Jewelry' by Forbes.
- Grew from a Pittsburgh basement into an international brand with millions of customers.
- Secured official licensing deals with the NFL, NBA, MLB, NHL, NCAA and WNBA.
- Maintains a 4.5-star Trustpilot rating across 56,000+ reviews with a lifetime product guarantee.
- Attracted a 2025 growth investment led by MarcyPen Capital Partners, a firm associated with Jay-Z.

## Latest updates

- **2025-07** — H.I.G. Capital sold its majority stake in GLD to MarcyPen Capital Partners, joined by Brand Velocity Group; founder Christian Johnston reinvested and increased his ownership. The brand began opening wholesale accounts.
- **2026-04** — Forbes profiled GLD's continued popularity among NFL and NBA athletes, featuring Micah Parsons and Christian Johnston.

## Links

- Website: https://gld.com
- LinkedIn: http://www.linkedin.com/company/the-gld-shop
- Twitter/X: https://twitter.com/shopgld
- YouTube: https://www.youtube.com/c/TheGLDShop
- Instagram: https://www.instagram.com/shopgld
- Facebook: https://www.facebook.com/thegldshop/
- TikTok: https://www.tiktok.com/@shopgld

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Profile page: https://yespress.io/gld
Published by YesPress — https://yespress.io
Last updated: 2026-07-26