# GKV

> GKV is an independent Baltimore marketing and communications agency founded in 1981 by Roger Gray. Its specialty is challenger branding: finding the emotional or behavioral lever that can make a smaller, overlooked or tightly regulated brand matter. The firm combines strategy, creative, media, digital, public relations, social, production and measurement, with notable depth in health care, public health, consumer goods, broadband, financial services and state campaigns.

- **Founded:** 1981
- **Headquarters:** Baltimore, United States
- **Founders:** Roger Gray (Founder, Chairman and CEO)
- **Products:** Challenger brand strategy and development, Integrated advertising and content, Media and performance marketing, Public relations and community activation, Web design, development and analytics
- **Notable:** The GoVAX program produced nearly 1,200 ads and assets, served 1.5 billion impressions and drove more than 11 million sessions to Maryland's covidLINK site; GKV reports 91.9% of eligible Marylanders were vaccinated., The Medicaid Check-In campaign helped reenroll 1.07 million Marylanders, achieved a 69.7% renewal rate, drove nearly 95,000 account updates and generated more than 2 million campaign-page views., Won five 2025 Aster Awards - four gold and one silver - for work for Calvary Hospital, Maryland Cannabis Administration, University of Michigan Health Plan and Clover Health.

## Products & services

- **Challenger brand strategy and development** — Positioning, research, naming, identity, strategic planning and internal brand alignment designed to move audiences out of autopilot.
- **Integrated advertising and content** — Creative development and in-house production for television, radio, video, direct mail, digital, social and thousands of annual content pieces.
- **Media and performance marketing** — Media planning and buying, search marketing, ecommerce, shopper marketing, digital acquisition, dashboards and optimization.
- **Public relations and community activation** — Public relations, influencer programs, experiential work and grassroots outreach, including multilingual public-health campaigns.
- **Web design, development and analytics** — Web experiences, landing pages, measurement plans, tracking studies and integrated reporting.

## Achievements

- The GoVAX program produced nearly 1,200 ads and assets, served 1.5 billion impressions and drove more than 11 million sessions to Maryland's covidLINK site; GKV reports 91.9% of eligible Marylanders were vaccinated.
- The Medicaid Check-In campaign helped reenroll 1.07 million Marylanders, achieved a 69.7% renewal rate, drove nearly 95,000 account updates and generated more than 2 million campaign-page views.
- Won five 2025 Aster Awards - four gold and one silver - for work for Calvary Hospital, Maryland Cannabis Administration, University of Michigan Health Plan and Clover Health.
- Earned eight awards in the 2023 Healthcare Advertising Awards for Clover Health and Maryland Department of Health work.
- Recognized Roger Gray as one of The Daily Record's Influential Marylanders in 2018 and previously as a Most Admired CEO in 2012.
- Maintains a 5.0 rating across 16 Clutch reviews as of September 2026, with a perfect willingness-to-refer score.

## Latest updates

- **2026-09** — Published the second installment of its analysis of what advertisers misunderstand about Gen Z and released new Maryland tobacco-prevention work.
- **2026-08** — Showcased a campaign for No Yolks Protein Pasta built around breaking category conventions.
- **2026-06** — Promoted Mark Gray to vice president of business development to lead growth objectives, prospect relationships and market expansion.
- **2025-12** — Published the Fybe Internet rebrand, created after exploring more than 140 names for Roanoke Connect.
- **2025-06** — Won five Aster Awards for healthcare and public-health marketing, its fourth consecutive year of recognition in the competition.

## Links

- Website: https://gkv.com
- LinkedIn: http://www.linkedin.com/company/gkv-communications
- Twitter/X: https://x.com/GKVus
- Instagram: http://instagram.com/GKVus
- Facebook: https://www.facebook.com/GKVus

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Profile page: https://yespress.io/gkv
Published by YesPress — https://yespress.io
Last updated: 2026-09-23