# Giselle Bisson

> Giselle 'Gigi' Bisson is a Silicon Valley go-to-market and narrative strategist who has spent roughly four decades turning breakthrough technology into stories people trust. Trained as a technology journalist at InfoWorld, she moved into product marketing and PR, working on launches at HP, Adobe, Apple, Sun, Citrix and others, and helping take companies through a NASDAQ IPO and acquisitions by Google, Intel and McAfee. She is a partner at Chain Reaction PR, the first female mentor at Founder Institute Silicon Valley where she has guided more than 100 founders, and a writer who publishes on Medium and Substack under the Visibility Shift banner.

- **Role:** Partner at Chain Reaction PR
- **Organizations:** Chain Reaction PR, Visibility Shift, Founder Institute Silicon Valley, 42Ride
- **Nationality:** American
- **Education:** Journalism (also studied design and coding), San Jose State University
- **Known for:** Helped launch 30+ paradigm-shifting technology products reaching tens of millions of customers, largely through PR and social media rather than paid advertising, On the teams behind first-to-market products including the first color inkjet printer for HP and a privacy-first PC for Purism, Managed CyberMedia's 1996 NASDAQ IPO

## Career timeline

- **1980s-1990s** — Reporter and editor at InfoWorld and national technology and consumer magazines
- **1990s** — Worked at Xerox PARC / XSoft during the graphical interface era
- **1996** — Managed CyberMedia's NASDAQ IPO (later acquired by McAfee, then Intel)
- **1990s-2000s** — Led product launches and repositioning at HP, Citrix, Adobe, Apple, Sun Microsystems, NeXT, Phoenix Technologies, Cirrus Logic and others
- **2000s** — Supported Postini through its acquisition by Google
- **2010s** — Became the first female mentor at Founder Institute Silicon Valley
- **2010s-2020s** — Built the Visibility Shift practice as a writer, publicist and event promoter
- **2020s** — Partner at Chain Reaction PR, advising enterprise and VC-backed AI and deep-tech companies; advisor to 42Ride

## Achievements

- Helped launch 30+ paradigm-shifting technology products reaching tens of millions of customers, largely through PR and social media rather than paid advertising
- On the teams behind first-to-market products including the first color inkjet printer for HP and a privacy-first PC for Purism
- Managed CyberMedia's 1996 NASDAQ IPO
- Supported Postini's acquisition by Google
- First female mentor at Founder Institute Silicon Valley, guiding 100+ founders over a decade
- Cited across 27 Wikipedia articles as a primary source for computing history
- Wrote one of the first articles about Burning Man when it was still underground
- Present at an early demo of Mosaic during the birth of the consumer Internet

## Latest updates

- **2024-03** — Published a Medium essay on experimenting with an AI she called 'Unbound.'
- **2025** — Launched a personal Substack under the Gisélle Bisson name.
- **2026** — Working as a partner at Chain Reaction PR advising enterprise and VC-backed AI companies, and advising 42Ride, a nonprofit rideshare platform.

## Links

- Website: https://visibilityshift.com
- LinkedIn: https://linkedin.com/in/giselebisson
- Twitter/X: https://x.com/gisellebisson
- Instagram: https://instagram.com/gisellebisson
- Facebook: https://www.facebook.com/gisellebisson/

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Profile page: https://yespress.io/giselle-bisson
Published by YesPress — https://yespress.io
Last updated: 2026-07-31