# Ginny Lobel

> Ginny Riemer Lobel is a New York-based B2B marketing executive and the Chief Marketing Officer of Odaseva. Her career spans direct marketing, product marketing, demand generation and executive leadership at Forrester, RWS inovia, Kognito, SeamlessDocs, Remesh, Toucan and Odaseva. Her published writing and conference work center on turning fast-moving customer signals and complex enterprise technology into decisions people can act on.

- **Role:** Chief Marketing Officer at Odaseva
- **Organizations:** Odaseva, Toucan, Remesh, SeamlessDocs, Kognito, RWS inovia, Forrester, WineBusiness Analytics
- **Education:** BA, Tufts University
- **Known for:** Built a marketing career spanning approximately 25 years across research, legal services, simulation software, digital government, AI research, analytics and enterprise data management., Advanced through three distinct marketing roles during roughly nine years at Forrester, from direct and events marketing to product marketing and global marketing leadership., Published a series of articles on AI, qualitative and quantitative research, consumer change and market-research trends in Research World.

## Career timeline

- **2001-2003** — Worked in circulation and marketing at WineBusiness Analytics.
- **2005-2006** — Worked in direct marketing and events marketing at Forrester.
- **2007-2009** — Served as a product marketing manager at Forrester.
- **2010-2014** — Advanced to Global Director, Marketing at Forrester.
- **2014-2016** — Served as VP Marketing at RWS inovia.
- **2017-2018** — Served as VP Marketing at Kognito.
- **2018-2019** — Served as VP Marketing at SeamlessDocs, later acquired by GovOS.
- **2019-2022** — Joined Remesh as VP of Marketing and later became EVP Marketing.
- **2022-2024** — Served as Chief Marketing Officer at Toucan.
- **2023** — Spoke on the B2B Rocks panel ‘Mastering Demand Generation From Leads to Conversions’ in Paris.
- **2024-2026** — Joined Odaseva as SVP Marketing.
- **2026-present** — Became Chief Marketing Officer at Odaseva.

## Achievements

- Built a marketing career spanning approximately 25 years across research, legal services, simulation software, digital government, AI research, analytics and enterprise data management.
- Advanced through three distinct marketing roles during roughly nine years at Forrester, from direct and events marketing to product marketing and global marketing leadership.
- Published a series of articles on AI, qualitative and quantitative research, consumer change and market-research trends in Research World.
- Spoke at B2B Rocks 2023 on demand generation and conversion alongside marketing and sales leaders from Spendesk, Influ2 and Collect.
- Joined Odaseva as SVP Marketing in May 2024 and was listed as Chief Marketing Officer from January 2026.

## Latest updates

- **2026-02** — Participated in a Salesforce Ben discussion about choosing events, measuring long-term event value and creating meaningful connections beyond badge scans.
- **2026-01** — Was listed as Chief Marketing Officer at Odaseva after serving as SVP Marketing from May 2024.
- **2025-10** — Served as media contact for Odaseva’s Dreamforce product announcement covering data security, multi-CRM access and AI data connections.
- **2025-06** — Served as media contact when Odaseva announced its selection for the French Tech 120 program.

## Links

- Website: https://www.odaseva.com
- LinkedIn: https://www.linkedin.com/in/ginny-riemer-lobel

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Profile page: https://yespress.io/ginny-lobel
Published by YesPress — https://yespress.io
Last updated: 2026-09-05