# Gina Perrelli

> Gina Perrelli is the co-founder and CEO of Stay AI, a subscription and retention platform for Shopify brands that treats subscriptions as a performance channel rather than a payment mechanism. A self-described 'retention girlie' with over a decade in lifecycle marketing, she previously co-founded the ecommerce agency Lunar Solar Group and now leads a company that helps hundreds of DTC brands - including Olipop, Vita Coco, and Momofuku - reduce churn and grow subscriber revenue. Stay AI raised $15.1M in Series A funding and has expanded through acquisitions of RetentionEngine and Bellwethr.

- **Role:** Co-Founder & CEO at Stay AI
- **Organizations:** Stay AI, Lunar Solar Group, KnoCommerce
- **Nationality:** American
- **Education:** BBA, Business Administration and Management, Montclair State University
- **Known for:** Co-founded and leads Stay AI, serving 500+ Shopify subscription brands including Olipop, Vita Coco, Momofuku, Magic Spoon, and Lemme, Raised $15.1M in Series A funding for Stay AI (led by Telescope Partners and Watchfire Ventures), Helped Olipop increase subscriber revenue by 35% within 90 days

## Career timeline

- **2018** — Co-founded Lunar Solar Group, a digital marketing agency, leading its retention marketing division
- **2021** — Co-founded Stay AI (originally named Retextion) with Pierson Krass and Taylor Cawiezell
- **2022** — Sold self-funded data platform KnoCommerce to WeCommerce; Stay AI revenue paced roughly 10x
- **2023** — Announced $15.1M Series A funding for Stay AI; acquired churn-reduction app RetentionEngine
- **2023** — Acquired Bellwethr to strengthen machine-learning and predictive retention capabilities
- **2025** — Speaker at Shoptalk 2025; continued scaling Stay AI across 500+ Shopify subscription brands

## Achievements

- Co-founded and leads Stay AI, serving 500+ Shopify subscription brands including Olipop, Vita Coco, Momofuku, Magic Spoon, and Lemme
- Raised $15.1M in Series A funding for Stay AI (led by Telescope Partners and Watchfire Ventures)
- Helped Olipop increase subscriber revenue by 35% within 90 days
- Previously co-founded Lunar Solar Group and the data platform KnoCommerce, later sold to WeCommerce
- Grew Stay AI revenue roughly 10x year over year and drove 20-30% churn-reduction improvements through acquisitions
- Host of a retention and subscription podcast for ecommerce operators

## Latest updates

- **2025-11** — Featured in a Dry Atlas interview on redefining retention and loyalty in CPG
- **2025-03** — Spoke at Shoptalk 2025 as Founder & CEO of Stay AI

## Links

- Website: https://stay.ai
- LinkedIn: http://www.linkedin.com/in/ginaperrelli
- Twitter/X: https://x.com/ginaperrelli
- Instagram: https://www.instagram.com/ginaperrelli/

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Profile page: https://yespress.io/gina-perrelli
Published by YesPress — https://yespress.io
Last updated: 2026-07-17