# Gina Michnowicz

> Gina Michnowicz is the founder, CEO and Chief Creative Officer of The Craftsman, a brand consultancy and creative agency working across brand strategy, integrated campaigns and experiences. Her career spans human resources, marketing, sales and management consulting, with client work including Disney, Cisco, Microsoft and Paramount. She co-authored Business Bliss or Co-Founder Chaos? with Lynn Julian, drawing on their experiences of founding businesses with friends and later dissolving those partnerships.

- **Role:** Founder, CEO and Chief Creative Officer at The Craftsman
- **Organizations:** The Craftsman, Union+Webster, Crimson Consulting Group, Forbes Agency Council
- **Education:** Bachelor of Science, California State University, Chico
- **Known for:** Led the team behind the Clio-winning Cruella integrated home entertainment campaign., Developed integrated campaign work for Cisco Duo and Marvel Studios’ Guardians of the Galaxy., Co-authored Business Bliss or Co-Founder Chaos? with Lynn Julian.

## Career timeline

- **—** — Began her career in human resources as an internal consultant.
- **—** — Entered marketing management consulting as a freelancer working on competitive intelligence, later expanding into messaging and positioning.
- **2006-2012** — Vice President, Integrated Digital Marketing at Crimson Consulting Group; dates reported in professional directory.
- **2012-2018** — CEO and co-founder of Union+Webster; dates reported in professional directory.
- **2019** — Listed as CEO and Chief Creative Officer of The Craftsman from January 2019; the agency produced Booz Allen Hamilton’s SXSW activations that year.
- **2024** — Co-authored Business Bliss or Co-Founder Chaos? with Lynn Julian; ebook release listed as January 5, 2024.
- **2025** — Discussed childhood creativity, consulting and campaign work in a February 27 CanvasRebel interview.
- **2026** — Continued podcast conversations about brand and demand, AI, and experiential marketing.

## Achievements

- Led the team behind the Clio-winning Cruella integrated home entertainment campaign.
- Developed integrated campaign work for Cisco Duo and Marvel Studios’ Guardians of the Galaxy.
- Co-authored Business Bliss or Co-Founder Chaos? with Lynn Julian.
- Her agency’s Godiva and Murder on the Orient Express partnership included a ten-foot train made from 3,000 chocolate bars.

## Latest updates

- **2026-09** — Listed on the Shoptalk Fall program for a September 29 session titled Benchmarking the Success of Brand - Entertainment Partnerships; listing alone does not confirm attendance.
- **2026-06** — Featured in Agency Download episode 42 on blending brand and demand, agency growth, creativity and AI; dated June 3 in the episode listing.
- **2026-05** — Featured in AdTechGod Pod episode 135 on creativity, AI and experiential marketing; the episode listing gives May 26.

## Links

- Website: https://www.thecraftsmanagency.com/
- LinkedIn: https://www.linkedin.com/in/gina-michnowicz-987380/
- Twitter/X: https://twitter.com/ginamichnowicz
- Instagram: https://www.instagram.com/ginamichno/

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Profile page: https://yespress.io/gina-michnowicz
Published by YesPress — https://yespress.io
Last updated: 2026-10-24