# Gil Bouhnick

> Gil Bouhnick is an Israel-based product entrepreneur and director of product at AppsFlyer. He spent 16 years at ClickSoftware, co-founded the consumer marketplace Missbeez with Maya Gura, and writes The Mobile Spoon about product leadership, design and entrepreneurship. His recent public work concerns privacy-preserving attribution and measurement across mobile, web and connected TV.

- **Role:** Director of Product at AppsFlyer
- **Organizations:** AppsFlyer, ClickSoftware, Missbeez, The Mobile Spoon, Pipl
- **Known for:** Helped develop ClickMobile, which he reported was used by over 200 large enterprise organizations when he left ClickSoftware in 2015., Co-founded Missbeez with Maya Gura; Startup Nation Central records its acquisition by IL MAKIAGE in October 2019., Received recognition in the 2011 Mobile Star Awards enterprise mobility visionary category.

## Career timeline

- **2005** — Started blogging about mobile technology; his LinkedIn profile dates ownership of The Mobile Spoon to 2005.
- **2010** — Identified as director of mobile solutions at ClickSoftware in an interview.
- **2011** — Received a Mobile Star Award in the enterprise mobile software or services visionary category.
- **2014** — Appeared as vice president of mobility at ClickSoftware in a company event announcement.
- **2015** — Left ClickSoftware after 16 years and co-founded Missbeez with Maya Gura.
- **2019** — Missbeez was acquired by IL MAKIAGE in October, according to Startup Nation Central.
- **2021** — Identified as Pipl’s VP of Product in a CIOReview profile.
- **2024** — Published AppsFlyer attribution writing as director of product, including a guide co-authored with Yifat Niv.
- **2025** — Reported that his team built two of ten announced AppsFlyer products and described expansion beyond mobile and last-click attribution.
- **2026** — Announced Web Performance Measurement at MAU Vegas and described leading AppsFlyer’s broader measurement effort.

## Achievements

- Helped develop ClickMobile, which he reported was used by over 200 large enterprise organizations when he left ClickSoftware in 2015.
- Co-founded Missbeez with Maya Gura; Startup Nation Central records its acquisition by IL MAKIAGE in October 2019.
- Received recognition in the 2011 Mobile Star Awards enterprise mobility visionary category.
- Authored product-management, UX and entrepreneurship essays at The Mobile Spoon.
- Presented and wrote about privacy-preserving attribution at AppsFlyer.

## Latest updates

- **2026-06** — AppsFlyer marked his AdAttributionKit WWDC25 explainer as updated on June 1, 2026.
- **2026-05** — Announced Web Performance Measurement at MAU Vegas in a LinkedIn post.
- **2025-11** — Reported his team’s contribution to two AppsFlyer product announcements and published a discussion of conversational app interfaces.

## Links

- Website: https://www.mobilespoon.net/
- LinkedIn: https://www.linkedin.com/in/gilbouhnick
- Twitter/X: https://twitter.com/GilBouhnick
- Facebook: https://www.facebook.com/mobilespoon/

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Profile page: https://yespress.io/gil-bouhnick
Published by YesPress — https://yespress.io
Last updated: 2026-10-07