# Gibson Biddle

> Gibson Biddle is a product strategy teacher who ran product at Netflix from 2005 to 2010 and was Chief Product Officer at Chegg through its 2014 IPO. He now writes the 'Ask Gib' newsletter for 30,000+ product people, runs workshops, and gives talks built around his DHM model: delight customers in hard-to-copy, margin-enhancing ways. His career stretches from building video games at Electronic Arts to co-founding kids' software firm Creative Wonders to lecturing at Stanford.

- **Role:** Writer of 'Ask Gib' newsletter and product strategy instructor
- **Organizations:** Netflix, Chegg, The Learning Company, Mattel, Electronic Arts, Creative Wonders, NerdWallet, Stanford University, Maven, Ask Gib (Substack)
- **Nationality:** American
- **Education:** BA, English, Amherst College, MBA, Tuck School of Business, Dartmouth College
- **Known for:** Led product at Netflix during its transition from DVD-by-mail toward streaming and personalization, Helped cut Netflix monthly cancellation rate from roughly 10% to 2% over time, As CPO of Chegg, more than quadrupled revenue and helped take the company public in 2014

## Career timeline

- **1985** — Graduates from Amherst College with an English degree
- **1991** — Earns MBA from Tuck School of Business; wins the school's Entrepreneurship Award
- **1990s** — Producer at Electronic Arts building video games
- **1990s** — Co-founds Creative Wonders, a children's software company, later sold to The Learning Company
- **1990s-2000s** — SVP at The Learning Company / Mattel as educational software grows and Mattel acquires TLC
- **2005** — Joins Netflix as VP of Product Management
- **2005-2010** — Leads Netflix product through the shift from DVDs toward streaming and personalization
- **2010** — Becomes Chief Product Officer at Chegg
- **2014** — Chegg goes public; Biddle helps more than quadruple revenue
- **2015-present** — Teaches product strategy, lectures at Stanford, advises companies including NerdWallet
- **present** — Writes 'Ask Gib' newsletter (30,000+ subscribers) and runs product strategy workshops

## Achievements

- Led product at Netflix during its transition from DVD-by-mail toward streaming and personalization
- Helped cut Netflix monthly cancellation rate from roughly 10% to 2% over time
- As CPO of Chegg, more than quadrupled revenue and helped take the company public in 2014
- Created the DHM product strategy model (Delight customers in Hard-to-copy, Margin-enhancing ways)
- Created the GEM roadmap prioritization framework (Growth, Engagement, Monetization)
- Built 'Ask Gib' into a newsletter with more than 30,000 subscribers
- Co-founded Creative Wonders, which sold to The Learning Company (later acquired by Mattel for $3.5B)

## Latest updates

- **2026-01** — Continues publishing the 'Ask Gib' newsletter and running product strategy workshops for product leaders worldwide.

## Links

- Website: https://www.gibsonbiddle.com/
- LinkedIn: https://www.linkedin.com/in/gibsonbiddle/
- Twitter/X: https://twitter.com/gibsonbiddle
- Instagram: https://www.instagram.com/askgib/

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Profile page: https://yespress.io/gibson-biddle
Published by YesPress — https://yespress.io
Last updated: 2026-06-03