# Giancarlo Pacheco

> Giancarlo Pacheco is the Los Angeles-based founder and CEO of PLAN C Agency (PCA), a marketing and communications agency focused on Asian American and multicultural audiences. His career spans student organizing, live entertainment, music management, brand campaigns and media-planning software. He co-founded Climax Global Entertainment in 1995 and serves as vice president of the Asian American Advertising Federation.

- **Role:** Founder and CEO at PCA | Multicultural Marketing & Communications
- **Organizations:** PLAN C Agency (PCA), PLAN C Group Inc., Climax Global Entertainment, MediaAdviser.IO, Asian American Advertising Federation (3AF), Entrepreneurs’ Organization, Alliance for Inclusive and Multicultural Marketing, Le Pacheco Investments, Giancarlo Pacheco Consulting
- **From:** Quezon City, Philippines
- **Nationality:** American
- **Education:** Bachelor of Science in Communications; minor in Marketing, San Francisco State University
- **Known for:** Led PLAN C Agency, ranked No. 2,618 on the 2023 Inc. 5000., Elected vice president of the Asian American Advertising Federation in 2025., Built a career connecting Asian American audiences with entertainment and brand marketing.

## Career timeline

- **1992** — Chaired NCPASO, a statewide organization advocating for Asian college students, according to his 2024 account.
- **1995** — Co-founded Climax Global Entertainment, serving Asian American events and entertainment audiences.
- **2001** — Established PLAN C Group Inc., according to his 2024 account; event production and music management were among its activities.
- **2004** — Dates the launch of PLAN C Agency to this year in his 2024 interview.
- **2020** — Dates the establishment of media-planning SaaS venture MediaAdviser.IO to this year in his 2024 interview.
- **2023** — PLAN C Agency ranked No. 2,618 on the Inc. 5000.
- **2024** — Discussed PCA’s Old Spice work and Lunar New Year celebration with the NFL in Las Vegas.
- **2025** — Became vice president of the 3AF Board of Directors.
- **2026** — Listed as CEO and founder of PLAN C Agency and 3AF vice president at the September Asian Marketing Summit.

## Achievements

- Led PLAN C Agency, ranked No. 2,618 on the 2023 Inc. 5000.
- Elected vice president of the Asian American Advertising Federation in 2025.
- Built a career connecting Asian American audiences with entertainment and brand marketing.

## Latest updates

- **2026-09** — The 3AF September summit lists him as CEO and founder of PLAN C Agency and 3AF vice president.
- **2026-05** — PLAN C announced that eight client brands were named to 3AF’s 2026 Impact 50; the recognition was for the brands, not an individual award for Pacheco.
- **2025-05** — 3AF publicly welcomed him as vice president of its board.

## Links

- Website: https://www.plancagency.com/
- LinkedIn: https://www.linkedin.com/in/giancarlopacheco/

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Profile page: https://yespress.io/giancarlo-pacheco
Published by YesPress — https://yespress.io
Last updated: 2026-10-26