# Gian Luca Bersezio

> Gian Luca Bersezio is the Chief Marketing Officer of Max Mara Fashion Group, the Italian luxury house behind Max Mara and Max&Co. A marketing and brand-communication leader with more than 15 years across global fashion and lifestyle brands, he built his reputation as director of global brand and communication at Timberland - where he led campaigns like the 50th-anniversary 'This Is Not A Boot' and high-profile collaborations - before moving into the Max Mara group. He is known for blending creative instinct with commercial strategy across brand positioning, campaigns, retail and omnichannel growth.

- **Role:** Chief Marketing Officer at Max Mara Fashion Group
- **Organizations:** Max Mara Fashion Group, Max&Co, Timberland, Diesel
- **Nationality:** Italian
- **Known for:** Led Timberland's 50th-anniversary 'This Is Not A Boot' campaign with Highsnobiety, Directed high-profile brand collaborations including Aime Leon Dore x Timberland and Raeburn Earthkeepers, Contributed to Timberland's global retail expansion, including the SoHo global flagship and first Tokyo boutique

## Career timeline

- **Early career** — Marketing roles in the fashion industry, including at Diesel
- **Timberland era** — Director of global brand and communication at Timberland, leading EMEA and global creative roles
- **Timberland** — Led major campaigns including the 50th-anniversary 'This Is Not A Boot' and collaborations with Aime Leon Dore and Raeburn
- **Timberland** — Involved in retail expansion - SoHo global flagship, first Tokyo boutique, and the Asia-only +81 3 label
- **Max Mara group** — Moved into the Max Mara Fashion Group, working with Max&Co
- **Present** — Chief Marketing Officer at Max Mara Fashion Group, leading the group's integrated marketing strategy

## Achievements

- Led Timberland's 50th-anniversary 'This Is Not A Boot' campaign with Highsnobiety
- Directed high-profile brand collaborations including Aime Leon Dore x Timberland and Raeburn Earthkeepers
- Contributed to Timberland's global retail expansion, including the SoHo global flagship and first Tokyo boutique
- Helped launch the Timberland +81 3 label made exclusively for the Asian market
- Rose to Chief Marketing Officer of Max Mara Fashion Group, leading a marketing organization of roughly 190 people

## Latest updates

- **2024-10** — Active on LinkedIn sharing Max&Co and Timberland collaboration work, engaging a following of roughly 5,000.

## Links

- Website: https://maxmarafashiongroup.com
- LinkedIn: http://www.linkedin.com/in/gian-luca-bersezio-91963a3
- YouTube: https://www.youtube.com/user/GianlucaBersezio
- Facebook: https://www.facebook.com/gian.brsz/

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Profile page: https://yespress.io/gian-bersezio
Published by YesPress — https://yespress.io
Last updated: 2026-07-29