# Gerard (Gerry) Powell

> Gerard (Gerry) Powell is an American entrepreneur, author, and the founder and CEO of Rythmia Life Advancement Center in Guanacaste, Costa Rica. His career spans direct sales, telemarketing, property development, public-company leadership and destination hospitality. He is also founder and CEO of MoonWorks, an investment and holding company founded in 2023, and the author of Truthenomics, published in 2022. His public writing and interviews explore honesty, purpose, service and the relationship between financial achievement and personal values.

- **Role:** Founder and CEO at Rythmia
- **Organizations:** Rythmia Life Advancement Center, MoonWorks, Inc., Y-Rent, ThatLook.com
- **From:** Scranton, United States
- **Nationality:** American
- **Education:** Pocono Central Catholic School, Pocono Mountain High School
- **Known for:** Founded and leads Rythmia Life Advancement Center, which opened in 2016., Led ThatLook.com during its public-company period., Published two books, including Truthenomics in 2022.

## Career timeline

- **1987** — Started a Philadelphia telemarketing company; later sold it and took a position at Capri Waters Club in Melbourne, Australia.
- **1990** — Returned to the United States after his Australian work visa expired.
- **1991** — Founded Y-Rent, a building and development business.
- **1999** — ThatLook.com became a public company.
- **2001** — Left the ThatLook.com CEO position and started another business with members of his previous management team.
- **2016** — Rythmia opened in Guanacaste, Costa Rica.
- **2018** — Published his first book, Sh*t the Moon Said.
- **2022** — Truthenomics: The Science of Allowing Abundance Through Honesty was published on August 9.
- **2023** — MoonWorks, Inc. was founded; its website identifies Powell as founder and CEO.

## Achievements

- Founded and leads Rythmia Life Advancement Center, which opened in 2016.
- Led ThatLook.com during its public-company period.
- Published two books, including Truthenomics in 2022.
- Founded and leads the investment and holding company MoonWorks.

## Latest updates

- **2026-06** — Appeared in Corinna Bellizzi’s Care More Be Better conversation, discussing participation, service and his life in Costa Rica; a companion article was published June 10, 2026.
- **2023-12** — Rythmia announced comedian Ron White’s appointment to its board.
- **2023-10** — Published the Beneficial Presence installment of The Road Less Taken video and blog series.

## Links

- Website: https://www.gerardarmondpowell.com/
- LinkedIn: https://www.linkedin.com/in/gerardarmondpowell
- YouTube: https://www.youtube.com/@Rythmia
- Instagram: https://www.instagram.com/gerardarmondpowell/
- Facebook: https://www.facebook.com/gerardarmondpowell/

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Profile page: https://yespress.io/gerard-gerry-powell
Published by YesPress — https://yespress.io
Last updated: 2026-10-25