# Gerald Purgay

> Gerald Purgay is the chief marketing officer of Cross Country Healthcare, where he leads enterprise B2B and B2C marketing after more than 25 years in global marketing roles across workforce consulting, talent management, HR services, SaaS, and staffing. His career spans DBM, Right Management and ManpowerGroup, Mercer, Oasis Outsourcing, and Cross Country, and his recent work emphasizes measurable growth, integrated marketing systems, credible storytelling, and a more human approach to increasingly AI-mediated buying.

- **Role:** Chief Marketing Officer at Cross Country Healthcare
- **Organizations:** Cross Country Healthcare, Oasis Outsourcing, Mercer, Right Management, ManpowerGroup, BST, DBM, University of South Florida St. Petersburg, Boca Raton Champions Golf Charities
- **Education:** Master of Business Administration in Global Marketing, New York Institute of Technology, Bachelor of Arts in Economics, York University
- **Known for:** Led the Cross Country Healthcare marketing organization named the No. 1 Marketing Team in the Nation by the peer- and community-voted 2025 OnCon Icon Awards., Named a Top 10 Marketer in the 2025 OnCon Icon Awards., Led a Cross Country marketing team whose video work received two Silver and one Bronze Telly Awards in 2022.

## Career timeline

- **1997-2005** — Served as Senior Vice President and CMO of Global Marketing at DBM.
- **2006-2007** — Served as Chief Marketing Officer and Vice President at BST.
- **2007-2014** — Led global marketing at Right Management and held a B2B marketing role with ManpowerGroup.
- **2014-2017** — Served as Chief Marketing Officer for Mercer's Talent business and as a partner.
- **2018-2020** — Served as Chief Marketing Officer at Oasis Outsourcing, later a Paychex company.
- **2019-present** — Listed as an advisory board member at the University of South Florida St. Petersburg.
- **2020** — Joined Cross Country Healthcare in a senior marketing leadership role.
- **2021-present** — Promoted to Chief Marketing Officer, with responsibility for enterprise marketing functions.

## Achievements

- Led the Cross Country Healthcare marketing organization named the No. 1 Marketing Team in the Nation by the peer- and community-voted 2025 OnCon Icon Awards.
- Named a Top 10 Marketer in the 2025 OnCon Icon Awards.
- Led a Cross Country marketing team whose video work received two Silver and one Bronze Telly Awards in 2022.
- Promoted to Chief Marketing Officer at Cross Country Healthcare after joining the company in 2020 and helping elevate marketing's strategic contribution.
- Built a career of more than 25 years in global marketing leadership across human capital, talent management, HR consulting and technology, SaaS, and staffing.

## Latest updates

- **2026-08** — Shared commentary on shifting B2B marketing from transactional buyer language toward a whole-human partnership model.
- **2026-08** — Highlighted answer engine optimization, earned credibility, useful content, and machine-readable websites as practical foundations for AI-mediated vendor discovery.
- **2026-08** — Argued that reliable signals will matter more than raw data volume as isolated AI models become interoperable systems.
- **2026-07** — Continued as Chief Marketing Officer as Cross Country Healthcare announced completion of its acquisition by Knox Lane.
- **2026-05** — Promoted Cross Country Healthcare's 2026 national nursing survey and emphasized stronger support and recognition for nursing teams.

## Links

- Website: https://www.crosscountry.com
- LinkedIn: https://www.linkedin.com/in/geraldpurgay

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Profile page: https://yespress.io/gerald-purgay
Published by YesPress — https://yespress.io
Last updated: 2026-08-21