# George Ten

> George Ten is a copywriter, educator, and strategist known online as @GrammarHippy. He invented the 'CopyThinking' philosophy — the contrarian belief that great copy is 90% strategic thinking and 10% actual writing. With 11 years in marketing, he has helped build 8-figure info-product funnels, sold over 500,000 products online, and spent $10M+ profitably on Facebook ads. He teaches thousands of entrepreneurs on X/Twitter and through his courses and community.

- **Role:** Founder at CopyThinking / Grammar Hippy
- **Organizations:** CopyThinking, Grammar Hippy, Hobby Arbitrage Method
- **Education:** Digital Marketing, Digital Marketing College (unnamed), Cybersecurity (incomplete), Cybersecurity School (unnamed)
- **Known for:** Created and popularized the 'CopyThinking' philosophy — reframing copywriting as strategic thinking, Grew X/Twitter account to 200K+ followers in under 1.5 years from zero, Helped sell 500,000-700,000 products online across courses, services, and physical products

## Career timeline

- **Early career** — Worked dead-end retail job, then enrolled in digital marketing college with a friend — failed to make a single dollar despite daily effort
- **Early career** — Enrolled in cybersecurity school (funded by his mother); when the school marketer quit, he volunteered to take over marketing for the CEO
- **2019** — Met a senior copywriting mentor who taught him psychology, positioning, USP, market research, and mechanisms — studied under them for over a year
- **2019-2020** — Landed first freelance copywriting client paying $15,000+/month, working only 3 hours per week
- **2020-2022** — Built an $8.5 million e-commerce store using CopyThinking methodology; spent $10M+ profitably on Facebook ads
- **2021** — Became undercover copywriter inside an 8-figure publishing company
- **2022** — Joined Twitter/X and began building audience; grew from 0 to 100K followers in under 1.5 years
- **2022** — Built two 8-figure info-product funnels for clients
- **2023** — Launched CopyThinking Community and The Copy Matrix course; generated nearly $1M in course sales in 3+ months at 52% profit margin
- **2023-2024** — Grew X/Twitter following to 200K+ followers; published 'Quiet Persuasion' and developed Lil' Black Book of CopyThinking
- **2024-2025** — Launched Hobby Arbitrage Method and Hobby Cohort group coaching program; continued growing X/Twitter audience past 216K

## Achievements

- Created and popularized the 'CopyThinking' philosophy — reframing copywriting as strategic thinking
- Grew X/Twitter account to 200K+ followers in under 1.5 years from zero
- Helped sell 500,000-700,000 products online across courses, services, and physical products
- Built an $8.5 million e-commerce store using CopyThinking
- Spent $10M+ profitably on Facebook ads using bootstrapped capital
- Built two 8-figure info-product funnels for clients
- Generated nearly $1M in course sales in 3+ months at 52% profit margin
- Beat competitor copy controls for SaaS and info-business clients by up to 10X
- Published 'Quiet Persuasion' book
- Created 35 free CopyThinking lessons available at grammarhippy.com/lessons
- Last 3 viral threads garnered 2.3 million views; one thread added 2,259 people to email list

## Latest updates

- **2025-09** — Launched Hobby Cohort Group #4 - small-group coaching for building info products in hobby markets
- **2025** — Continued growing X/Twitter presence past 216K followers
- **2024** — Expanded CopyThinking Community with new guest expert calls and bonus matrices
- **2023** — Launched Hobby Arbitrage Method course and community
- **2023** — Generated nearly $1M in course sales in 3+ months at 52% profit margin

## Links

- Website: https://grammarhippy.com
- Twitter/X: https://x.com/GrammarHippy
- Instagram: https://www.instagram.com/grammarhippy/

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Profile page: https://yespress.io/george-ten
Published by YesPress — https://yespress.io
Last updated: 2026-04-28