# Geoff Watts

> Geoff Watts is the Australian software developer and entrepreneur who co-founded EDITED with fashion designer Julia Fowler in London in 2009. As CEO, he helped build a retail intelligence business serving international brands and retailers; he was identified as a co-founder and board member when Doug Kofoid became CEO in April 2022. His public writing examines fashion pricing, discounting and the role of commercial judgment.

- **Role:** Co-founder and board member at EDITED
- **Organizations:** EDITED, EatInPerth, Rainforest QA
- **Nationality:** Australian
- **Known for:** Co-founded EDITED and served as its CEO during its development into an international retail intelligence business., EDITD won a place among Seedcamp’s 2010 winners., Included with Julia Fowler in the Growing Business Young Guns class of 2012.

## Career timeline

- **Before 2009** — Relocated from Australia to London with Julia Fowler; wrote software evenings and weekends while consulting as Fowler developed the business concept.
- **2009** — Co-founded EDITD, subsequently renamed EDITED, with Julia Fowler.
- **2010** — EDITD was among the winners of Seedcamp.
- **2011** — EDITD announced $1.6 million in seed investment led by Index Ventures.
- **2012** — Watts and Fowler were included in the Growing Business Young Guns class of 2012.
- **2016** — Published an argument against reactionary dynamic pricing in apparel retail.
- **2017** — Published an essay about excessive discounting in American retail.
- **2020-04** — EDITED raised $29 million from investors including Beringea, Wavecrest Growth Partners and Hermes GPE.
- **2021-04** — As CEO, led EDITED at the time of its acquisition of DynamicAction.
- **2022-04** — Doug Kofoid became CEO; Watts was identified as co-founder and board member.

## Achievements

- Co-founded EDITED and served as its CEO during its development into an international retail intelligence business.
- EDITD won a place among Seedcamp’s 2010 winners.
- Included with Julia Fowler in the Growing Business Young Guns class of 2012.
- Led EDITED through its 2020 $29 million funding round and 2021 acquisition of DynamicAction.

## Latest updates

- **2022-04** — Doug Kofoid was appointed CEO of EDITED, with Watts identified as co-founder and board member. This is the latest dated personal role change verified for this profile.

## Links

- LinkedIn: https://www.linkedin.com/in/wattsg/
- GitHub: https://github.com/geoffwatts

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Profile page: https://yespress.io/geoff-watts
Published by YesPress — https://yespress.io
Last updated: 2026-10-21