# Geoff Schneider

> Geoff Schneider is the co-founder and CEO of GoSaga, a Norwalk, Connecticut holding company that acquires and scales franchised brands across wellness, beauty, and fitness. He founded the personalized-stretching studio brand LYMBR and runs the early-stage investment platform Cava Capital, drawing on more than 25 years operating and investing in consumer brands. Under his 'efficient franchisor' thesis, GoSaga has assembled a portfolio including LYMBR, VIO Med Spa, FitLab, and Squeeze Massage that shares services and vendor scale across roughly a dozen states.

- **Role:** Co-Founder and CEO at GoSaga, Inc.
- **Organizations:** GoSaga, Inc., Cava Capital, LYMBR, Gartner, Inc., Iconoculture, Scient, CentrPort, PointCast
- **Nationality:** American
- **Education:** B.S., Finance, Lehigh University, MBA, Marketing, The George Washington University
- **Known for:** Co-founded and scaled LYMBR, a pioneering personalized-stretching and recovery studio brand, into a multi-studio operator across the New York-to-Boston corridor., Founded Cava Capital, an early-stage private equity and venture platform that backed and incubated consumer brands including LYMBR., Built GoSaga into a multi-brand wellness holding company spanning beauty, wellness, and fitness verticals across roughly a dozen states.

## Career timeline

- **1990s-2000s** — Held marketing and operating roles at technology and research firms including PointCast, Scient, CentrPort, Gartner (VP of Marketing), and Iconoculture (VP).
- **2016** — Co-founded LYMBR (originally Stretch Out Studios), a personalized-stretching and mobility brand, serving as Co-Founder, CEO and Chairman.
- **2017** — Expanded LYMBR into new markets and launched LYMBR@Work, bringing stretch therapy into the workplace.
- **2020** — Co-founded GoSaga, Inc., a holding company to scale growth-oriented wellness, beauty, and fitness brands.
- **2022** — Stepped back from day-to-day LYMBR leadership (through August 2022) to focus on GoSaga; LYMBR launched a franchise program in 2024.
- **2024** — GoSaga closed a $5M Series A led by Cava Capital and a California family office to fund expansion.
- **2025** — GoSaga acquired Tone It Up (January) and later Squeeze Massage (November), expanding the portfolio across wellness verticals.

## Achievements

- Co-founded and scaled LYMBR, a pioneering personalized-stretching and recovery studio brand, into a multi-studio operator across the New York-to-Boston corridor.
- Founded Cava Capital, an early-stage private equity and venture platform that backed and incubated consumer brands including LYMBR.
- Built GoSaga into a multi-brand wellness holding company spanning beauty, wellness, and fitness verticals across roughly a dozen states.
- Raised a $5M Series A for GoSaga in 2024 led by Cava Capital and a California family office.
- Executed multiple franchise acquisitions in 2025, including Tone It Up and Squeeze Massage (a 14-location massage franchisor).

## Latest updates

- **2025-11** — GoSaga acquired Squeeze Massage, a 14-location massage franchisor founded by the creators of Drybar, and named Jessica Yarmey as its president.
- **2025-01** — GoSaga acquired the Tone It Up fitness and wellness community from Tengram Capital Partners.
- **2024-05** — GoSaga secured a $5M Series A led by Cava Capital and a California family office to fund its next stage of growth.

## Links

- Website: https://gosagalife.com
- LinkedIn: https://www.linkedin.com/in/geoffschneider/

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Profile page: https://yespress.io/geoff-schneider
Published by YesPress — https://yespress.io
Last updated: 2026-07-17