# 제누이오 - Genuio

> Genuio is a Seoul direct-to-consumer footwear company that commissions shoes from Italian factories and sells them primarily to Korean buyers without a conventional luxury retail stack. Founder Yulduck Sung used his Italian-language, factory and trade experience to secure production after six months of rejection, then adapted European-standard shoes using Korean customer feedback. Its flagship Perfetto sneaker helped produce roughly KRW 2.08 billion across two Wadiz crowdfunding campaigns; current listed footwear prices are generally around KRW 275,000 to KRW 352,000.

- **Founded:** 2017
- **Headquarters:** Seoul, South Korea
- **Founders:** Yulduck Sung (성율덕) (Founder and CEO)
- **Team size:** Approximately 2-3 employees in available directory records; the company describes itself as a small, specialized team.
- **Products:** Perfetto sneakers, Leggero sneakers, Cesto sneakers, Vince sneakers, Ranato2 Oxford sneakers
- **Notable:** Raised approximately KRW 240 million in its first Wadiz shoe campaign., Raised approximately KRW 1.84 billion in its second Wadiz shoe campaign., Reached approximately KRW 2.08 billion in combined commitments across the two campaigns.

## Products & services

- **Perfetto sneakers** — The flagship calfskin sneaker line, revised from an initial European standard to suit Korean preferences in leather thickness and last shape.
- **Leggero sneakers** — Lightweight, unlined sneakers using elastic laces and Strobel/Bonis-style construction.
- **Cesto sneakers** — Premium leather sneaker line listed in multiple seasonal colorways.
- **Vince sneakers** — German-army-trainer-inspired casual sneakers in multiple leather colorways.
- **Ranato2 Oxford sneakers** — A hybrid Oxford/sneaker product listed through the company store.
- **Giro sneakers** — An athleisure-inspired suede and fabric sneaker developed with a Wearlight EVA outsole.
- **Dress shoes and leather goods** — Italian-made formal shoes, loafers and accessories sold through Genuio's direct ecommerce catalogue.
- **After-sales repair** — One-year warranty and repair intake for products bought through the official website, subject to material and construction limits.

## Achievements

- Raised approximately KRW 240 million in its first Wadiz shoe campaign.
- Raised approximately KRW 1.84 billion in its second Wadiz shoe campaign.
- Reached approximately KRW 2.08 billion in combined commitments across the two campaigns.
- Placed products in Shinsegae International's Man on the Boon edit shop by 2019.
- Turned Perfetto into the brand's continuing top-selling store product, according to the founder's 2023 Wadiz interview.
- Built a catalogue spanning sneakers, formal shoes and leather accessories while retaining Italian production as its central promise.

## Latest updates

- **2023-04** — Published the design story for the Giro athleisure sneaker, explaining its suede, fabric and Wearlight EVA outsole choices.
- **2023-05** — Founder Yulduck Sung detailed the two Wadiz campaigns, six-month factory search and Perfetto localization in a Wadiz Maker Center interview.
- **2024-07** — The company announced that its Nonhyeon showroom would not operate from July through December 2024, while online and chat support continued.
- **2026-08** — The ecommerce catalogue remained accessible, with current listings including Perfetto, Leggero, Cesto, Vince, Banda and Ranato2 footwear.

## Links

- Website: https://genu.io
- LinkedIn: https://www.linkedin.com/company/genuio
- Instagram: https://www.instagram.com/genuio/
- Facebook: https://www.facebook.com/Genuio

---

Profile page: https://yespress.io/genuio
Published by YesPress — https://yespress.io
Last updated: 2026-08-22