# Genoveva L. Arellano

> Genoveva L. Arellano is the founder, president and CEO of Arellano Associates, a Southern California public outreach and communications consultancy established in 1994. A USC and Harvard Kennedy School graduate, she has worked on freeway, subway and high-speed rail projects and received the 2025 WTS International Rosa Parks Diversity Leadership Award.

- **Role:** Founder, President & CEO at Arellano Associates
- **Organizations:** Arellano Associates, Cordoba Corporation (former employer), Hispanic Scholarship Fund Los Angeles Advisory Council, Harvard Kennedy School Journal of Hispanic Policy Executive Advisory Board
- **From:** West Covina, United States
- **Education:** Bachelor of Science in Public Administration; minor in Spanish; cum laude, University of Southern California, Master in Public Policy, Harvard University, John F. Kennedy School of Government, High school diploma; salutatorian, Baldwin Park High School
- **Known for:** Founded Arellano Associates in 1994 and led its growth to more than 70 professionals, as described in the company history., 2025 WTS International Rosa Parks Diversity Leadership Award recipient., WTS-LA Rosa Parks Diversity Leadership Award recipient; chapter award date not established.

## Career timeline

- **1985** — Graduated cum laude from USC; her final-year internship was at the White House Office of Management and Budget.
- **1988** — Named Woman of Promise by the Hispanic Women’s Council and awarded a scholarship to attend Harvard.
- **1990** — Began transportation project work at Cordoba Corporation.
- **1994** — Left Cordoba and founded Arellano Associates; obtained business license December 9.
- **1997** — Firm won its first large contract: Route 210 Freeway community relations for the San Bernardino Associated Governments.
- **2004** — Firm’s tenth anniversary coincided with its first website.
- **2024** — Marked June 27 environmental clearance of the Palmdale-to-Burbank high-speed rail section after years of outreach work.
- **2025** — Received the WTS International Rosa Parks Diversity Leadership Award.
- **2025** — Moderated the October 22 WTS-LA small-business procurement panel at Caltrans District 7 headquarters.

## Achievements

- Founded Arellano Associates in 1994 and led its growth to more than 70 professionals, as described in the company history.
- 2025 WTS International Rosa Parks Diversity Leadership Award recipient.
- WTS-LA Rosa Parks Diversity Leadership Award recipient; chapter award date not established.
- Hispanic Women’s Council Woman of Promise, 1988.
- Former chair of the executive advisory board of the Harvard Kennedy School Journal of Hispanic Policy, acknowledged in its 2018-2019 volume.

## Latest updates

- **2025-10** — Moderated WTS-LA’s October 22 small-business procurement panel at Caltrans District 7 headquarters.
- **2025-05** — Company published a May 12 announcement of her WTS International Rosa Parks Diversity Leadership Award.

## Links

- Website: https://www.arellanoassociates.com/team/genoveva-arellano-
- LinkedIn: https://www.linkedin.com/in/genoveva-l-arellano-ba214886

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Profile page: https://yespress.io/genoveva-arellano
Published by YesPress — https://yespress.io
Last updated: 2026-10-22