# Geniebook

> Geniebook is a Singapore-based edtech company that pairs a proprietary AI engine with human teachers to deliver personalised learning for primary and secondary students across Southeast Asia. Its platform generates adaptive worksheets that target each student's specific knowledge gaps, streams live online classes led by experienced educators, and offers real-time teacher chat support - all aligned to Singapore's national (MOE) curriculum. Founded by former tutors Neo Zhizhong and Alicia Cheong, the company has grown from an offline tuition business into a regional platform serving more than 220,000 students, and has since expanded into hybrid online-plus-physical learning centres.

- **Founded:** 2017
- **Headquarters:** Singapore, Singapore
- **Founders:** Neo Zhizhong (Co-founder & CEO), Alicia Cheong (Co-founder)
- **Team size:** ~260-350 employees
- **Products:** GenieSmart, GenieClass, GenieAsk, CAMPUS
- **Notable:** Raised US$16.6M Series A in 2021 led by East Ventures and Lightspeed Venture Partners, Grew to more than 220,000 students across four Southeast Asian markets, Reported profitability while scaling, with revenue up over 2,000% since 2019

## Products & services

- **GenieSmart** — AI-powered personalised worksheets that use a proprietary algorithm to identify each student's specific learning gaps and generate targeted practice that adapts as the student improves.
- **GenieClass** — Live and recorded online classes aligned to the MOE curriculum, taught by experienced educators, in English, Mathematics, Science and Chinese.
- **GenieAsk** — On-demand real-time chat that lets enrolled students message experienced teachers for academic help whenever they are stuck.
- **CAMPUS** — In-person tutoring at physical Geniebook centres across Singapore, blending face-to-face teaching with the platform's personalised learning plans.

## Achievements

- Raised US$16.6M Series A in 2021 led by East Ventures and Lightspeed Venture Partners
- Grew to more than 220,000 students across four Southeast Asian markets
- Reported profitability while scaling, with revenue up over 2,000% since 2019
- Over 300,000 students taught and 100M+ MOE-aligned questions attempted
- 1 in 2 Geniebook students achieve AL 1-2 for the PSLE
- Expanded into hybrid learning with physical CAMPUS centres across Singapore in 2024-2025

## Latest updates

- **2025-07** — Geniebook reports profitability and expands its hybrid model through acquisitions, including Best Physics Tuition.
- **2024** — Launched CAMPUS physical learning centres and acquired the Afterskool learning centre; grew to 7 hybrid locations across Singapore.
- **2021-10** — Closed US$16.6M Series A led by East Ventures and Lightspeed Venture Partners.

## Links

- Website: https://geniebook.com
- LinkedIn: http://www.linkedin.com/company/geniebook-pte.-ltd.
- Twitter/X: https://twitter.com/geniebooksg
- YouTube: https://www.youtube.com/@geniebook
- Instagram: https://www.instagram.com/geniebook
- Facebook: https://facebook.com/geniebook
- TikTok: https://www.tiktok.com/@geniebook

---

Profile page: https://yespress.io/geniebook
Published by YesPress — https://yespress.io
Last updated: 2026-07-27