# Genesis Media

> Genesis Media was a New York advertising technology company that used page-level attention and content analytics to choose video ad opportunities for premium publishers and advertisers. Its products included Content Unlock, TVGenesis, an attention platform and programmatic video tools; it merged with Altitude Digital in 2017. An SEC complaint filed in 2021 states that its parent ceased operations in March 2018 after a lender sold the assets at foreclosure.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Andrew Reis (Co-founder; interim CEO at the 2011 formation announcement), Joshua Feuer (Co-founder and chief product officer), Richard Smullen (Co-founder and chief revenue officer), Laurent Alhadeff (Co-founder (listed by Crunchbase))
- **Products:** Content Unlock, TVGenesis, Genesis Attention Platform, Cost Per Viewable Impression (vCPM), Genesis SSP / Page Intelligence
- **Notable:** TVGenesis reported 250,000 full-screen video views across 5.5 million page views in its 2014 alpha., Genesis introduced Moat-verified viewability billing in June 2015., The August 2017 Altitude merger expanded the engineering team and programmatic capabilities.

## Products & services

- **Content Unlock** — Attention-funded soft paywall with visitor-level decisions about content access, advertising and frequency.
- **TVGenesis** — Surfaces publishers’ existing videos through relevant recommendations and a full-screen player with further suggested content.
- **Genesis Attention Platform** — Analyzes page context and reader behavior to guide video ad format and placement.
- **Cost Per Viewable Impression (vCPM)** — Optional billing against independently measured video viewability, introduced with Moat.
- **Genesis SSP / Page Intelligence** — Programmatic video monetization combining page-level analytics with supply-side capabilities, expanded by the Altitude ARENA merger.
- **Cost Per Viewable Six (CPv6)** — Six-second video ads billed only when viewable for their full duration, measured by Moat.

## Achievements

- TVGenesis reported 250,000 full-screen video views across 5.5 million page views in its 2014 alpha.
- Genesis introduced Moat-verified viewability billing in June 2015.
- The August 2017 Altitude merger expanded the engineering team and programmatic capabilities.
- CPv6 launched in December 2017 with full-duration viewability as its billing condition.

## Latest updates

- **2017-08** — Merged with Altitude Digital, retaining the Genesis Media name.
- **2017-12** — Announced Cost Per Viewable Six, measured by Moat.
- **2018-03** — According to a 2021 SEC complaint, Genesis’s parent ceased operations after its senior lender sold its assets at foreclosure.
- **2019-10** — A New York court decision described Genesis as defunct while addressing GetIntent’s creditor litigation; allegations in that case are not treated as established findings here.

## Links

- Website: http://www.genesismedia.com
- LinkedIn: https://www.linkedin.com/company/genesis-media-llc/
- Twitter/X: https://twitter.com/GenesisMediaNY
- Facebook: https://www.facebook.com/pages/Genesis-Media-LLC/304064189612217

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Profile page: https://yespress.io/genesis-media
Published by YesPress — https://yespress.io
Last updated: 2026-10-03