# Generation Tux

> Generation Tux is an online suit and tuxedo rental company founded in 2014 by Men's Wearhouse founder George Zimmer. It rents and ships formalwear directly to customers by mail, using a data- and AI-driven fit model to size customers remotely, with free home try-ons, easy returns, and group-coordination tools for wedding parties. After acquiring rival Menguin in 2017, the company expanded from pure e-commerce into physical showrooms and retail partnerships with David's Bridal and Kleinfeld Bridal.

- **Founded:** 2014
- **Headquarters:** Louisville, Kentucky, United States
- **Founders:** George Zimmer (Founder, Chairman & CEO)
- **Team size:** ~220 employees
- **Products:** Online tuxedo & suit rental, Fit Model (AI sizing), Wedding party coordination, Menguin, Retail showrooms
- **Notable:** Acquired rival Menguin for $25M in 2017, consolidating the online menswear-rental market., Grew from a pure e-commerce startup to 10+ physical showrooms across the US., Secured shop-in-shop partnerships with David's Bridal (180+ stores) and Kleinfeld Bridal.

## Products & services

- **Online tuxedo & suit rental** — Rental and mail delivery of tuxedos, suits and accessories, with free home try-on and easy returns.
- **Fit Model (AI sizing)** — Uses data and artificial intelligence to estimate a customer's measurements and desired fit remotely.
- **Wedding party coordination** — Group tools that let a wedding party order and coordinate looks online; the groom's rental is free when five members participate.
- **Menguin** — Acquired online tuxedo-rental brand run as a separate label under Gen Tux, Inc.
- **Retail showrooms** — Brick-and-mortar showrooms offering in-person fittings and styling, starting in Columbus, Ohio.
- **Suits & tuxedos for purchase** — A collection of men's and women's suits and tuxedos available to buy, expanding beyond rental.

## Achievements

- Acquired rival Menguin for $25M in 2017, consolidating the online menswear-rental market.
- Grew from a pure e-commerce startup to 10+ physical showrooms across the US.
- Secured shop-in-shop partnerships with David's Bridal (180+ stores) and Kleinfeld Bridal.
- Built proprietary AI-driven Fit Model for remote measurement.

## Latest updates

- **2026-01** — Opened its first Manhattan showroom inside Kleinfeld Bridal at 110 West 20th Street.
- **2025-01** — Launched Generation Tux shop-in-shops across David's Bridal's 180+ US stores.
- **2024-12** — Introduced a collection of men's and women's suits and tuxedos available for purchase.
- **2024-03** — Opened its first-ever physical retail showroom in Columbus, Ohio.

## Links

- Website: https://generationtux.com
- LinkedIn: http://www.linkedin.com/company/generationtux
- Twitter/X: https://twitter.com/GenerationTux
- YouTube: https://www.youtube.com/c/GenerationTux
- Instagram: https://www.instagram.com/generationtux/
- Facebook: https://www.facebook.com/ztailors

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Profile page: https://yespress.io/generation-tux
Published by YesPress — https://yespress.io
Last updated: 2026-07-11