# Gen3 Marketing

> Gen3 Marketing is a Blue Bell, Pennsylvania-based performance marketing agency built around affiliate and partner marketing. Founded by Andy Cantos and Michael Tabasso in 2007, it now employs more than 200 people across six continents, manages programs for hundreds of brands, and combines affiliate management with influencer marketing, performance PR, paid media, SEO/GEO, and analytics. Its central job is not merely to attach a tracking link to a sale, but to prove which partners created incremental demand and which simply arrived in time to claim credit.

- **Founded:** 2007
- **Headquarters:** Blue Bell, United States
- **Founders:** Andy Cantos (Co-founder), Michael Tabasso (Co-founder and CEO)
- **Products:** Affiliate and partner marketing, Paid media, Performance PR, Influencer marketing, SEO and GEO
- **Notable:** Named to the Inc. 5000 eight times between 2014 and 2023., Recognized by Digital Commerce 360 as a Leading Vendor to Top 1000 retailers for ten consecutive years through 2026., Won two Gold honors at the 2026 Partnership Awards: Best Performance PR Campaign with Good Chop and Best Omnichannel Affiliate Strategy with TELUS.

## Products & services

- **Affiliate and partner marketing** — Full-service program strategy, publisher recruitment, commission design, activation, optimization, reporting, and network management.
- **Paid media** — Management of paid search, programmatic display, paid social, marketplace advertising, retargeting, landing-page optimization, and testing.
- **Performance PR** — Commerce-content and editorial outreach that joins PR-style brand storytelling with affiliate links and performance measurement.
- **Influencer marketing** — Creator strategy, recruitment, campaign management, measurement, and integration with affiliate programs.
- **SEO and GEO** — Technical and content SEO plus generative-engine optimization intended to improve a brand's visibility in traditional and AI-mediated search.
- **Gen3 Marketing amplifi** — A proprietary AI-enabled operating system combining data integration, predictive modeling, attribution intelligence, and performance insights.
- **AI Visibility** — A monitoring product that runs scheduled prompts across major AI assistants and tracks brand mentions, sentiment, accuracy, recommendations, and competitive share of voice.

## Achievements

- Named to the Inc. 5000 eight times between 2014 and 2023.
- Recognized by Digital Commerce 360 as a Leading Vendor to Top 1000 retailers for ten consecutive years through 2026.
- Won two Gold honors at the 2026 Partnership Awards: Best Performance PR Campaign with Good Chop and Best Omnichannel Affiliate Strategy with TELUS.
- Won Rakuten Advertising's 2022 Golden Link Agency of the Year and CJU22 Agency of the Year, according to Gen3's awards history.
- Consolidated four acquired affiliate agencies into one Gen3 brand in January 2023.
- Grew from two founders in a borrowed room to more than 200 professionals spanning six continents.

## Latest updates

- **2026-08** — Introduced AI Visibility, a platform for monitoring how major AI assistants describe, recommend, and compare brands.
- **2026-05** — Named a Digital Commerce 360 Leading Vendor to the Top 1000 retailers for the tenth consecutive year.
- **2026-04** — Carter's selected Gen3 to manage and scale its affiliate and influencer marketing programs.
- **2026-03** — Created dedicated Strategy and Delivery Operations divisions and expanded investment in analytics, GEO, AI, and customer leadership.
- **2026-01** — Won two Gold Partnership Awards for campaigns with Good Chop and TELUS.
- **2025-09** — Appointed Alex Czurylo as Chief Strategy and Operations Officer and Liz McCandless as Chief Financial Officer.

## Links

- Website: https://gen3marketing.com
- LinkedIn: https://www.linkedin.com/company/gen3-marketing
- Twitter/X: https://x.com/Gen3Marketing
- Instagram: https://www.instagram.com/gen3marketing/
- Facebook: https://www.facebook.com/Gen3Marketing

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Profile page: https://yespress.io/gen3-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-24