# GEM

> GEM is a Los Angeles-based wellness company that reimagines the daily multivitamin as a whole-food bite rather than a pill or gummy. Founded in 2018 by Sara Cullen, GEM packs 20+ vitamins, minerals, superfoods, prebiotics, probiotics and microalgae into a single real-food chew, sold mainly through a subscription model plus retail and Amazon. Its pitch is 'food is medicine' - transparent, plant-based, and traceable nutrition for people who distrust synthetic supplements.

- **Founded:** 2018
- **Headquarters:** Venice, Los Angeles, California, United States
- **Founders:** Sara Cullen (Founder & CEO)
- **Team size:** ~120 employees (third-party estimate)
- **Products:** GEM Daily Bite, GEM Sleep Bite, GEM Calm / Chill-Out Bite, GEM Energy Bite, Subscription & variety packs
- **Notable:** Sold over 20 million real-food vitamin bites, Grew the business more than 400% in 2020, Raised a $10.5M seed round in May 2021 led by CircleUp Growth Partners

## Products & services

- **GEM Daily Bite** — The flagship real-food multivitamin bite with 20+ vitamins, minerals, superfoods, prebiotics and probiotics; Citrus Ginger and other flavors, with immunity, gut and GLP-1 support.
- **GEM Sleep Bite** — A nighttime bite (e.g. Chocolate Cherry) blending valerian root, L-theanine, magnesium, GABA and calming botanicals to support falling and staying asleep.
- **GEM Calm / Chill-Out Bite** — A daytime stress bite (e.g. Banana Cinnamon) with adaptogens and calming ingredients for mood and stress support.
- **GEM Energy Bite** — A bite (e.g. Chocolate Sea Salt) formulated for natural energy, focus and mental clarity.
- **Subscription & variety packs** — Monthly subscription plans and multi-formula routines, also sold via Amazon and retail.

## Achievements

- Sold over 20 million real-food vitamin bites
- Grew the business more than 400% in 2020
- Raised a $10.5M seed round in May 2021 led by CircleUp Growth Partners
- Built an early community through hundreds of Facebook beta testers before launch
- Expanded from a single daily bite to targeted Sleep, Calm and Energy formulations

## Latest updates

- **2021-05** — Closed a $10.5M seed round led by CircleUp Growth Partners to fund retail expansion.
- **2021-03** — Featured in Forbes for pushing consumers to trade synthetic vitamins for real food.
- **2024-01** — Refreshed product line and branding, expanding targeted Sleep, Calm and Energy bites alongside the Daily Bite.

## Links

- Website: https://dailygem.com
- LinkedIn: http://www.linkedin.com/company/gemvitamins
- Twitter/X: https://twitter.com/dailygemco
- Instagram: https://www.instagram.com/daily_gem/
- Facebook: https://facebook.com/dailygemco

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Profile page: https://yespress.io/gem
Published by YesPress — https://yespress.io
Last updated: 2026-08-05