# GEICO

> GEICO (Government Employees Insurance Company) is one of the largest auto insurers in the United States, selling car and other personal-lines insurance directly to consumers by phone, web, and app instead of through local agents. Founded in 1936 to insure federal employees and military officers, it became a wholly owned subsidiary of Warren Buffett's Berkshire Hathaway in 1996. Known for the wisecracking GEICO Gecko and the promise that '15 minutes could save you 15% or more on car insurance,' the company covers more than 18 million policies and writes over $40 billion in premiums a year.

- **Founded:** 1936
- **Headquarters:** Chevy Chase, Maryland, United States
- **Founders:** Leo Goodwin Sr. (Co-founder), Lillian Goodwin (Co-founder)
- **Team size:** Approximately 20,000-30,000 employees (roughly 27,000; reduced from ~50,000 during a 2023-2025 restructuring)
- **Products:** Auto Insurance, Motorcycle, ATV & Powersports Insurance, RV, Boat & Watercraft Insurance, Homeowners, Condo & Renters Insurance, Umbrella & Specialty Insurance
- **Notable:** Grew from a Depression-era startup for government clerks into one of the three largest U.S. auto insurers with 18M+ policies., Became a wholly owned Berkshire Hathaway subsidiary in 1996 - repeatedly cited by Warren Buffett as a favorite business., Created the GEICO Gecko, one of the most recognized advertising mascots in the U.S.

## Products & services

- **Auto Insurance** — GEICO's flagship product - car insurance sold directly by phone, web and mobile app, priced on driver risk profiles.
- **Motorcycle, ATV & Powersports Insurance** — Coverage for motorcycles, ATVs and other powersport vehicles.
- **RV, Boat & Watercraft Insurance** — Policies for recreational vehicles, boats and personal watercraft.
- **Homeowners, Condo & Renters Insurance** — Property coverage, largely written through partner carriers and packaged with auto for multi-policy discounts.
- **Umbrella & Specialty Insurance** — Personal umbrella liability, identity-theft protection, jewelry, and other specialty lines.
- **Commercial Auto & Business Insurance** — Coverage for business vehicles and small-business needs.
- **GEICO Mobile App** — Digital self-service for quotes, ID cards, claims, roadside assistance and payments.

## Achievements

- Grew from a Depression-era startup for government clerks into one of the three largest U.S. auto insurers with 18M+ policies.
- Became a wholly owned Berkshire Hathaway subsidiary in 1996 - repeatedly cited by Warren Buffett as a favorite business.
- Created the GEICO Gecko, one of the most recognized advertising mascots in the U.S.
- Sustained a 30+ year creative partnership with The Martin Agency, among the longest in American advertising.
- Reported a strong return to underwriting profitability in 2024 after a costly restructuring.

## Latest updates

- **2025-12** — Nancy L. Pierce, a GEICO veteran since 1986 and most recently COO, was named CEO after Todd Combs resigned to join JPMorganChase.
- **2025-12** — Berkshire Hathaway announced broader leadership changes, with GEICO among the divisions affected.
- **2025** — GEICO reported recovery and a return to underwriting profit following a workforce reduction of roughly one-third.

## Links

- Website: https://www.geico.com
- LinkedIn: https://www.linkedin.com/company/geico
- Twitter/X: https://twitter.com/GEICO
- YouTube: https://www.youtube.com/geico
- Instagram: https://www.instagram.com/geico/
- Facebook: https://www.facebook.com/GEICO
- TikTok: https://www.tiktok.com/@geico

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Published by YesPress — https://yespress.io
Last updated: 2026-08-13