# Geert Houben

> Geert Houben is the Belgian co-founder and CEO of Cubigo, a software platform connecting residents, families and staff through dining, activities, transportation, maintenance and communication. Founded in 2011 as a Hasselt University spin-off, the company expanded into North America. His work centers on accessible interfaces, integrated services and learning directly from the people using them.

- **Role:** Co-founder and CEO at Cubigo
- **Organizations:** Cubigo, Hasselt University, Digital Minds Belgium, Aristoco
- **Nationality:** Belgian
- **Education:** Master in Computer Science, Hasselt University, Master in Business Economics, Hasselt University, Management of Innovations program, Vlerick Business School
- **Known for:** MIT Technology Review Innovators Under 35 Belgium honoree, 2016., Co-founded Cubigo and led its international development in Europe and North America., Cubigo selected for Google-supported Blackbox Connect in 2015.

## Career timeline

- **Before 2011** — Worked for five years at Hasselt University and developed software for optician customers, sold to European retail chains.
- **2011** — Co-founded Cubigo with Peter Willems as a Hasselt University spin-off.
- **2014** — Cubigo established a San Francisco office.
- **2015** — Participated in Google-supported Blackbox Connect and joined Digital Minds Belgium.
- **2016** — Recognized by MIT Technology Review Innovators Under 35 Belgium; spoke at TEDxUHasselt.
- **2018** — Cubigo announced US expansion, a $4.5 million funding round, an Apple mobility partnership and a Lyft partnership.
- **2020** — Cubigo announced a Toronto office; Houben demonstrated product features at a Canadian event co-hosted with Apple.
- **2022** — Introduced Cubigo’s integrated hospitality suite.
- **2026** — Cubigo announced its forthcoming Nova Assistant and appointed Chris Mohrman VP of Growth.

## Achievements

- MIT Technology Review Innovators Under 35 Belgium honoree, 2016.
- Co-founded Cubigo and led its international development in Europe and North America.
- Cubigo selected for Google-supported Blackbox Connect in 2015.
- Cubigo received the IWT Award in 2013.

## Latest updates

- **2026-10** — Cubigo reported 67-68% average resident engagement with the Cubigo-powered Arrow App across Arrow Senior Living communities; these are customer-specific, company-reported figures.
- **2026-06** — Cubigo appointed Chris Mohrman VP of Growth, responsible for sales, marketing and enterprise go-to-market strategy.
- **2026-04** — Cubigo announced its forthcoming Nova AI Assistant for text and voice questions and service bookings.

## Links

- Website: https://cubigo.com/
- LinkedIn: https://www.linkedin.com/in/geerthouben/
- Twitter/X: https://twitter.com/houbeng
- Instagram: https://www.instagram.com/houbengeert/
- Facebook: https://www.facebook.com/geert.houben.9/

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Profile page: https://yespress.io/geert-houben
Published by YesPress — https://yespress.io
Last updated: 2026-10-24