# Gazelle Sports

> Gazelle Sports is a Michigan-based specialty running and active-lifestyle retailer founded in Kalamazoo in 1985. With seven stores across West and Southeast Michigan plus an online shop, it sells running shoes, soccer gear, apparel and accessories, and pairs product with expert fittings, training programs and community events. In 2024 it became 100% woman-owned and operated, led by CEO Jennifer Brummitt and CMO Cara Cross, and its mission is simply to inspire others to move.

- **Founded:** 1985
- **Headquarters:** Kalamazoo, Michigan, United States
- **Founders:** Chris Lampen-Crowell (Co-Founder (retired 2024)), Bruce Johnson (Co-Founder), Ken Sung (Partner, Grand Rapids (retired 2024)), Jean Sequite (Partner / Financial Director (retired 2024))
- **Team size:** ~140 employees
- **Products:** Running & walking footwear, Athletic apparel & accessories, Soccer gear, Online store, Training programs & events
- **Notable:** Recognized as a Top 50 Running Store in America, Named Michigan Small Business of the Year, Became 100% woman-owned and operated in 2024

## Products & services

- **Running & walking footwear** — Fitted running, walking and trail shoes from brands including Nike, Brooks, ASICS and HOKA, with in-store gait analysis and expert fittings.
- **Athletic apparel & accessories** — Performance and lifestyle apparel, socks, nutrition, GPS watches, and running accessories for men, women and kids.
- **Soccer gear** — Cleats, balls, and equipment for soccer players.
- **Online store** — E-commerce shop on Shopify Plus offering the retailer's catalog nationwide.
- **Training programs & events** — Run camps, group runs and events such as She Runs Grand Rapids, Borgess Run Camp and Girls on the Run.
- **Gazelle Sports Foundation** — Nonprofit arm channeling event proceeds toward movement access in underserved communities.

## Achievements

- Recognized as a Top 50 Running Store in America
- Named Michigan Small Business of the Year
- Became 100% woman-owned and operated in 2024
- Grew from a single Kalamazoo store to seven Michigan locations plus online over 40 years
- Founded the Gazelle Sports Foundation (2012) to expand movement access

## Latest updates

- **2024** — Founders Chris Lampen-Crowell, Ken Sung and Jean Sequite retired; Gazelle Sports became 100% woman-owned and operated under CEO Jennifer Brummitt and CMO Cara Cross.
- **2025** — Marked 40 years of locally owned, community-focused specialty retail across seven Michigan stores and online.

## Links

- Website: https://gazellesports.com
- LinkedIn: http://www.linkedin.com/company/gazelle-sports
- Twitter/X: https://twitter.com/gazellesports
- Instagram: https://www.instagram.com/gazellesports
- Facebook: https://facebook.com/gazellesports

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Profile page: https://yespress.io/gazelle-sports
Published by YesPress — https://yespress.io
Last updated: 2026-07-26