# Gaurav Baheti

> Gaurav Baheti is the founder and CEO of Procol, a procurement and sourcing software company he started in 2018. A designer and engineer by training who once built user experiences at Google in New York, he now leads a roughly 120-person team building tools for intake, RFx, negotiations, supplier management and spend reporting. Procol powers procurement for enterprises across India, the Middle East and Southeast Asia, cumulatively managing billions of dollars in B2B spend, and is backed by Peak XV Surge, Blume Ventures, Beenext and others. A Forbes 30 Under 30 honoree, Baheti wants to move procurement from a cost-cutting function into a source of strategic advantage.

- **Role:** Founder & CEO at Procol
- **Organizations:** Procol, Google, TableHero, Spars
- **Nationality:** Indian
- **Education:** DLDAV Model School
- **Known for:** Founder and CEO of Procol, managing billions of dollars in cumulative B2B procurement, Named to Forbes 30 Under 30, Grew Procol to 120+ enterprise customers across India, the Middle East and Southeast Asia

## Career timeline

- **pre-2018** — Worked as a UX Designer at Google in New York and as a product designer at TableHero
- **2018** — Co-founded Procol with Sumit Mendiratta at age 24, starting as an agri-commodity e-auction platform
- **2020** — Pivoted Procol from a vertical marketplace to a horizontal end-to-end procurement and sourcing SaaS platform
- **2022** — Raised Series A funding; expanded across India, the Middle East and Southeast Asia
- **2023-2025** — Grew to 120+ enterprise customers and a team of roughly 120, layering AI into sourcing and negotiations

## Achievements

- Founder and CEO of Procol, managing billions of dollars in cumulative B2B procurement
- Named to Forbes 30 Under 30
- Grew Procol to 120+ enterprise customers across India, the Middle East and Southeast Asia
- Backed by Peak XV Surge (formerly Sequoia India), Blume Ventures, Beenext, GMO and prominent angels
- Built a product rated 4.9/5 on G2 by enterprise buyers
- Reduced supplier onboarding from weeks to minutes and time-to-value to under 45 days

## Latest updates

- **2025-09** — Procol continued to emphasize AI-driven sourcing, intake and negotiation tooling, with Baheti positioning the company as the world's simplest sourcing platform.

## Links

- Website: https://procol.io
- LinkedIn: https://www.linkedin.com/in/gbaheti/
- Twitter/X: https://twitter.com/procol_?lang=en
- Facebook: https://facebook.com/procoltech/

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Profile page: https://yespress.io/gaurav-baheti
Published by YesPress — https://yespress.io
Last updated: 2026-07-17