# Gaston Taratuta

> Gaston Taratuta is the Argentine founder and CEO of Aleph, the digital advertising group that grew out of IMS, founded in Miami in 2005. He built its business around helping global platforms sell advertising and manage commercial operations in emerging markets, working with longtime partner Ignacio Vidaguren. The 2022 EY World Entrepreneur Of The Year winner also backs digital advertising education through Digital Ad Expert and has expanded Aleph into cross-border payments.

- **Role:** Founder and Chief Executive Officer at Aleph
- **Organizations:** Aleph, IMS Internet Media Services, UOL, Digital Ad Expert
- **From:** Buenos Aires, Argentina
- **Nationality:** Argentine
- **Education:** Graduate business studies; described as an MBA in IMS and LA NACION biographies, and a Master in International Marketing in Adlatina, Florida International University, Executive education programs, Stanford Graduate School of Business
- **Known for:** First Argentine winner of EY World Entrepreneur Of The Year (2022)., Built IMS into the foundation of Aleph’s international advertising representation business., Aleph was valued at approximately $2 billion in the 2021 CVC transaction.

## Career timeline

- **1996** — Moved from Argentina to the United States.
- **2000** — Recalled interviewing in Miami before joining UOL.
- **2005** — Founded IMS in Miami with $5,000, after UOL offered a commercial representation arrangement.
- **2011** — Stanford executive program conversations led to the Twitter representation relationship; helped Netflix enter Latin America.
- **2015** — Sony acquired a majority stake in IMS.
- **2021** — CVC announced an approximately $470 million minority investment in Aleph at a roughly $2 billion valuation.
- **2022** — Won EY World Entrepreneur Of The Year in Monaco on June 9.
- **2023** — Discussed withdrawal of the proposed IPO filing and launch of Aleph Payments.
- **2024** — Stanford published Aleph: A Collaborative Advantage; Aleph invested in Localpayment.
- **2026** — Localpayment by Aleph pursued global expansion and targeted more than $8 billion in annual cross-border processing.

## Achievements

- First Argentine winner of EY World Entrepreneur Of The Year (2022).
- Built IMS into the foundation of Aleph’s international advertising representation business.
- Aleph was valued at approximately $2 billion in the 2021 CVC transaction.
- His partnership with Ignacio Vidaguren and Aleph’s strategic decisions became the subject of Stanford case E869 (2024).
- Developed Digital Ad Expert, offering public digital advertising education; Aleph reports 700,000+ registered students across 140+ countries as accessed in October 2026.

## Latest updates

- **2026-09** — In a La Fábrica del Podcast interview covered by Infobae, discussed Aleph’s global operating model and said Sony retained approximately 4-5% after a repurchase.
- **2026-07** — Appeared in Forbes Studio in Miami to discuss the company’s growth and international partnerships.
- **2026-04** — Localpayment by Aleph targeted more than $8 billion in cross-border processing in 2026; this was a projection.

## Links

- Website: https://alephdigital.com
- LinkedIn: https://www.linkedin.com/in/gaston-taratuta
- Twitter/X: https://x.com/GASTONALEPH

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Profile page: https://yespress.io/gaston-taratuta
Published by YesPress — https://yespress.io
Last updated: 2026-10-24