# Gary M. Goldstein

> Gary M. Goldstein is the Walnut Creek-based CEO and co-founder of Insynctive, Inc., a configurable HR and document-workflow software company. He previously founded BISNet, later sold to BenefitStreet, and has worked as an executive, business coach, adviser and investor. His public writing emphasizes customer trust, administrator control and improving existing systems one workflow at a time.

- **Role:** CEO and co-founder at Insynctive, Inc.
- **Organizations:** Insynctive, Inc., BISNet, Inc., BenefitStreet, Inc., JuiceHounds Holdings, G.M.G. Insurance Services, AcroTech Systems, Inc., Maslow Six Entertainment, Inc., VizKinect, XplorIt, ArmaTerra Georeinforcing, Phi Kappa Psi Cal Gamma House Corporation
- **From:** St. Louis, United States
- **Education:** B.A., University of California, Berkeley, Campolindo High School
- **Known for:** Founded BISNet, an early online employee-benefits administration company later sold to BenefitStreet., Co-founded and leads Insynctive, Inc., which develops configurable HR and document automation software., Maintains a long-running volunteer leadership role with the Berkeley Cal Gamma Phi Kappa Psi house corporation.

## Career timeline

- **1986-1997** — Founder and licensed benefits insurance agent, G.M.G. Insurance Services.
- **1997-2005** — Founder and CEO of BISNet, Inc.
- **2005-2008** — President of BISNet under BenefitStreet; Goldstein describes sale transactions in 2005 and 2008.
- **2008** — Began as founder and business coach at JuiceHounds Holdings.
- **2010-2011** — CEO of AcroTech Systems, Inc.
- **2011-2012** — Chief operating officer of Maslow Six Entertainment, Inc.
- **2012-2013** — Business coach at XplorIt.
- **2013** — Began volunteer service as president of the Cal Gamma Phi Kappa Psi house corporation.
- **2016** — Insynctive, Inc. founded in May; Goldstein is identified as co-founder, chairman and CEO on its Gust profile.
- **2017** — Published a July 28 LinkedIn article about the ADP Workforce Now and ADP Marketplace integration.
- **2023** — Guest on PodSaaS, season 2 episode 21, released February 9.
- **2025** — Guest in a Silicon Valley Forum fireside chat moderated by Aaron Rose on June 13.

## Achievements

- Founded BISNet, an early online employee-benefits administration company later sold to BenefitStreet.
- Co-founded and leads Insynctive, Inc., which develops configurable HR and document automation software.
- Maintains a long-running volunteer leadership role with the Berkeley Cal Gamma Phi Kappa Psi house corporation.

## Latest updates

- **2026-02** — Advocated starting modernization with one workflow, using multi-state license tracking as an example in a LinkedIn post.
- **2025-11** — Wrote about customer trust, reliability and his lighthearted “Mr. Future of Work” nickname.
- **2025-06** — Discussed modernizing HR operations with Aaron Rose at Silicon Valley Forum on June 13.

## Links

- Website: https://about.me/garymgoldstein
- LinkedIn: https://www.linkedin.com/in/garymgoldstein

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Profile page: https://yespress.io/gary-m-goldstein
Published by YesPress — https://yespress.io
Last updated: 2026-10-16