# Gary Goldstein

> Gary Goldstein is a Walnut Creek entrepreneur and the CEO and co-founder of Insynctive, a configurable HR and workflow-automation company. After starting in insurance, he founded BISNet in 1997, built an early online benefits-administration business, and sold it in transactions he dates to 2005 and 2008. His second act applies the same patient idea to a newer stack: connect fragmented systems, automate document-heavy work, and give operators more control without demanding that they replace everything they already use.

- **Role:** CEO and co-founder at Insynctive, Inc.
- **Organizations:** Insynctive, Inc., BISNet, Inc., G.M.G. Insurance Services, JuiceHounds Holdings, VizKinect, XplorIt, ArmaTerra Georeinforcing, Maslow Six Entertainment, AcroTech Systems, Phi Kappa Psi - Cal Gamma House Corporation
- **From:** St. Louis, United States
- **Education:** B.A. in Mathematics, University of California, Berkeley, Campolindo High School
- **Known for:** Founded BISNet in 1997 and built it into an online benefits administration business serving major corporate and insurance clients., Sold BISNet through transactions he describes as occurring in 2005 and 2008., Co-founded and leads Insynctive, a configurable HR and workflow-automation platform.

## Career timeline

- **After 1980** — Started an insurance business after graduating from UC Berkeley.
- **1997** — Founded BISNet, an early online benefits communication, enrollment, administration and transactions company.
- **2005** — Completed the first sale transaction involving BISNet, according to Goldstein's account.
- **2008** — Completed a second BISNet-related sale transaction, according to Goldstein's account.
- **2013** — Began serving as president of the House Corporation of the Cal Gamma chapter of Phi Kappa Psi at Berkeley.
- **2016** — Insynctive was founded; Goldstein became its CEO and co-founder.
- **2017** — Announced an Insynctive integration with ADP Workforce Now through ADP Marketplace.
- **2023** — Appeared on the PodSass podcast to discuss founder motivation, family priorities and customer satisfaction.
- **2025** — Joined a Silicon Valley Forum fireside chat on modernizing HR operations.
- **2026** — Continued leading Insynctive as it marketed configurable HR, document and workflow automation to enterprise and government customers.

## Achievements

- Founded BISNet in 1997 and built it into an online benefits administration business serving major corporate and insurance clients.
- Sold BISNet through transactions he describes as occurring in 2005 and 2008.
- Co-founded and leads Insynctive, a configurable HR and workflow-automation platform.
- Helped position Insynctive as an integration layer for HR, benefits, documents and third-party systems.
- Has served in founder, CEO, operator, coaching, advisory and investing roles across several companies.
- Maintained a long-running volunteer leadership role with the Cal Gamma chapter of Phi Kappa Psi at Berkeley.

## Latest updates

- **2026-06** — Insynctive published current capability materials positioning Goldstein as founder and CEO and highlighting configurable workflow automation, bidirectional integration and enterprise and government work.
- **2026-06** — Goldstein posted guidance for companies approaching 50 employees, emphasizing advance preparation and automated compliance workflows.
- **2025-06** — Appeared in a Silicon Valley Forum fireside chat about modernizing and innovating HR operations.

## Links

- Website: https://insynctive.com
- LinkedIn: https://www.linkedin.com/in/garymgoldstein
- YouTube: https://www.youtube.com/watch?v=u0Sn_on5TjY

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Profile page: https://yespress.io/gary-goldstein
Published by YesPress — https://yespress.io
Last updated: 2026-08-22