# Garrett Mehrguth

> Garrett Mehrguth is the co-founder and CEO of Directive, a B2B performance marketing agency. Based in Orange, California, he began with freelance marketing and local businesses, developed a focus on connecting marketing to customer revenue, and now also coaches agency owners through Agency Academy. Directive announced an expanded communications division in September 2026.

- **Role:** Co-founder and CEO at Directive
- **Organizations:** Directive, Agency Academy, Abe, General Assembly
- **From:** Laguna Hills, United States
- **Education:** Bachelor of Arts, Economics and International Development, Azusa Pacific University, MBA, Azusa Pacific University
- **Known for:** Co-founded and built Directive from freelance and local marketing work into an international B2B agency., Directive reported $30 million in annual agency revenue in its September 9, 2026 company announcement., Developed and promoted Directive’s Customer Generation approach to connecting marketing activity to pipeline and revenue.

## Career timeline

- **2008-2013** — Worked as a private soccer trainer through Mehrguth Soccer Academy, according to his public résumé.
- **2013** — Early freelance marketing work; Directive traces its origins to 2013.
- **2014** — His public résumé dates the Directive CEO role from February 2014; completed his MBA.
- **2017** — Published Search Engine Journal articles on SEO business outcomes and agency-client relationships.
- **2021** — Reported approximately 125 active customer accounts and 135 employees in an October interview with Nathan Latka.
- **2023** — Announced the launch of the Agency Academy course in an October LinkedIn post.
- **2025** — Launched LinkedIn advertising agency Abe with Larissa Williams.
- **2026** — Directive announced an expanded communications division incorporating Abe’s paid-social services.

## Achievements

- Co-founded and built Directive from freelance and local marketing work into an international B2B agency.
- Directive reported $30 million in annual agency revenue in its September 9, 2026 company announcement.
- Developed and promoted Directive’s Customer Generation approach to connecting marketing activity to pipeline and revenue.
- Created Agency Academy training and coaching for agency owners.
- Published marketing work in outlets including Search Engine Journal and spoke at industry events.

## Latest updates

- **2026-09** — Directive announced an expanded communications division integrating public relations, organic social, influencer marketing and paid social, including services previously under Abe. The company reported $30 million in annual agency revenue.
- **2025-06** — Discussed leadership structure, agency reinvention, acquisitions and coaching in a June 10 Retained Trust interview.

## Links

- Website: https://garrettmehrguth.com/
- LinkedIn: https://www.linkedin.com/in/garrettmehrguth/
- Twitter/X: https://twitter.com/gmehrguth
- YouTube: https://www.youtube.com/@garrettmehrguth3221
- Facebook: https://www.facebook.com/gmehrguth

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Profile page: https://yespress.io/garrett-mehrguth
Published by YesPress — https://yespress.io
Last updated: 2026-10-23